Company Overview

Tire Recycling Atlantic Canada Corporation TRACC (NB) is engaged in the collection of used tires and the manufacturing of new products from the recycled rubber.

TRACC (NB) began full-scale operations in October 1997. management problem in Atlantic Canada.

TRACC has been awarded an exclusive contract by the New Brunswick Government to manage scrap tires in the province. TRACC, located in Minto, New Brunswick, is operating in a 40, 000 square foot facility which was constructed on a 16.5 acre site. A sister company, TRACC (N. S.) Limited, has also been awarded the contract for the exclusive right to collect and recycle tires in Nova Scotia for five years.

New Brunswick disposes of approximately 800, 000 scrap tires annually. Allowing for normal slippage of 20% due to scrap tires being re-capped and other uses, TRACC will collect and process approximately 600, 000 passenger tire equivalents (PTES) per year.

This will represent approximately 10, 000, 000 pounds of recycled rubber to be processed by the New Brunswick plant. The Nova Scotia plant will process a similar volume.

TRACC has adopted a closed loop tire management process. This process involves collection of whole tires from licensed tire retailers; shredding and crumbing the tires; processing the crumb into finished, moulded rubber products; and transporting the finished goods to market.

Company Origins

On average, Canadians generate one scrap tire per person per year. This huge volume of tires represents a very pressing environmental problem across North America.

TRACC (NB) was incorporated in 1996 to address the tire management problem in Atlantic Canada. The company was selected in New Brunswick, out of 54 proponents, to be the company with the best plan to address an environmentally sound scrap tire management program for the Province.

TRACC (NB) has technology that offers considerable advantages over existing rubber recycling technologies.

TRACC (NB) will manage New Brunswick's 600, 000 annual scrap tires (net of normal slippage of 20% for re-treading, cottage indus- tries, tire generator non-compliance and docks).

In doing so, they will respond to the New Brunswick government's desire:

to reduce the environmental problems and potential risks associated with scrap tires at the lowest possible cost;

to contribute to waste reduction policies; and

to maximise the economic benefits to New Brunswick.

Key Success Factors

TRACC's key features or "distinctive competencies" are as follows:

Strong, experienced management team;

Proven technology, allowing for a broad product range;

Plant designed and equipped to handle in excess of 1.3 million tires annually, allowing for future growth and import of raw materials to meet market demands; and

TRACC'S ultimate objective is to establish, construct, and operate three tire crumbing and re-manufacturing plants; one in Newfoundland, one in New Brunswick, and one in Nova Scotia. TRACC's comprehensive plan includes all components of scrap tire management: collection and storage, shredding, crumbing and, finally, manufacturing finished, value-added products that compete well in the marketplace.

Company Information

Additional Details

Legal Name: TRACC (NB)

Contacts

Products

• Animal Mats

NAICS Categories

• 339920 Sporting and Athletic Goods Manufacturing

Additional Information