Sam Walters Retail Sales Specialist
York, ON
Company Overview
We provide customized sales training solutions for independent retailers and service providers.
Let us bring our 30 years of experience to your table and help you decide how you want to grow your business.
- The WINSTAR Selling Style is a unique approach to building and winning great relationships with your customers.
By just being yourself and doing what comes naturally, you will learn to stop treating people like customers and start treating people like people!
People who are involved in the business of selling services, products or ideas share a common desire to connect, communicate their point of view, and ultimately, make the sale. On the other side of the equation are their customers they too, have a need to communicate their wants in order to make a purchase decision they feel confident about. WINSTAR simply refers to this as a two-way conversation.
The dynamics that link these two involves a sharing of information by way of employing interpersonal skill sets -- a teachable process that all too typically falls under the universal heading called customer service. Despite the inclination to consider customer service training as a sacred rite of passage exclusive to the retail domain, these interpersonal skill sets are transferable to any kind of environment where people interact. With the WINSTAR Selling Style, you learn how to 'lighten up', get to the heart of the matter and quickly realize that selling is really just people taking care of other people.
Company Information
Physical Address
27 Pinewood Ave
York, ON M6C 2V2
CA
Mailing Address
27 Pinewood Ave
York, ON M6C 2V2
CA
Additional Details
Legal Name: Sam Walters Retail Sales Specialist
CA
As a retail specialist and sales coach, Sam brings over 30 years of hands-on sales experience, which includes the operation of Walters Jewellers, a 45-unit national chain.
With his insightful sales approach and dynamic delivery style, Sam has led, coached and trained successful sales teams coast-to-coast, sold millions in live shopping channel sales in Canada and the US, and is currently being published in leading retail journals throughout North America.
'I provide my clients with effective, practical selling skills that enables them to elevate their performance on a continuous basis, so that a culture of learning and skill development grows, as both a standard and a reflection of company values... and remind them to have lots of fun on the way!
The WINSTAR Selling Style, a simple & effective approach to learning how engage with customers on a conversational level. WINSTAR is a style of continuous learning-by-doing that places priority on noticing, adapting and learning from outcomes and results by way of:
- Tracking actions, measuring results and exploring ways to improve
- Giving and receiving feedback on a continuous basis
- Repeating the process on-going
WINSTAR Learning Objectives
- To connect with customers on a conversational level
- To apply selling skills in your own language and learning style
- Feel a sense of personal satisfaction and self-worth from the result.
The WINSTAR Selling Style was developed by Sam Walters, a hands-on retail sales specialist with over 30 years of experience, comprising all aspects of sales, sales training, purchasing, marketing, promotions, and executive management. Until 1993, Sam was Director of Sales & Operations of his family business, Walters Jewellers, a 45-unit national chain of stores. With his insightful sales approach and dynamic delivery style, Sam has led, coached and trained successful sales teams coast-to-coast, sold millions in live shopping channel sales in Canada and the US, and is currently being published in leading retail journals throughout North America.
' I provide my clients with effective, practical selling skills that enables them to elevate their performance on a continuous basis, so that a culture of learning and skill development grows, as both a standard and a reflection of company values... and remind them to have lots of fun on the way!
Winners Henry Birks & Sons New Balance Toronto Rio Can Properties Canadian Franchise Business Magazine
Sam Walters, whose name belies his background as one of Canadas foremost retailers, has a three-decade track record in the precarious business of retail management. His advicewill be welcomed by readers who appreciate the wisdom of a grass-roots colleague who, like them, has been in the trenches of this business.
Carol Besler Editor/Associate Publisher The Jewellery Business
Sams work has had a dramatic and positive effect on sales performance and staff morale right across the board! As a consummate people person and motivational sales leader, he coached our associates to consistently achieve sales increases on a monthly basis, while reminding them to have fun and enjoy the ride!
Brian Land, Divisional Vice President Henry Birks & Sons Inc
Sam Walters, whose name belies his background as one of Canadas foremost retailers, has a three-decade track record in the precarious business of retail management. His advicewill be welcomed by readers who appreciate the wisdom of a grass-roots colleague who, like them, has been in the trenches of this business.
Carol Besler Editor/Associate Publisher The Jewellery Business
Sams work has had a dramatic and positive effect on sales performance and staff morale right across the board! As a consummate people person and motivational sales leader, he coached our associates to consistently achieve sales increases on a monthly basis, while reminding them to have fun and enjoy the ride!
Brian Land, Divisional Vice President Henry Birks & Sons Inc... with both corporate and franchise management and was very effective as a personal and business coach. As a sales trainer, Sam is a natural leader and skill-builder. he gets people involved and they love his shoot-from-the-hip style of delivery! the feedback and the long-term results were excellent!
Saida Vuk Director, Learning & Development (former) Director - Sales Training The Body Shop
Contacts
Services
- Business Consulting -- Contract Projects
-
Group Problem-solving Workshops
Group Brainstroming with 3 to participants sharing ideas and cost. -- Putting Synergy to Work! -- Weekly 2-hour Workshops
-
The Retail Tune-up
The Retail Tune-up provides an excellent hands-on training inoculation for the experienced retailer as well as a practical kick-start for the eager novice. We work with your group and one fee covers up to 4 participants. After each session, you will have:
- New ideas and approaches to growing your business.
- Sales-driven techniques that are measureable, easy to implement, and incorprate a simple-to-manage FOLLOW-UP PROGRAM.
- Performance Indicator Templates, various business tool hand-outs.
- A positive feeling of renewal and inspiration!
Why a Retail Tune-up? By focusing on efforts that get measureable results, these practical, hands-on training modules provide participants with the right kind of behavioural knowledge, confidence and skill sets that will enable them to:
-- SELL to more people --- SELL more to each person ---- DO BOTH on a consistent basis
Tune-Up Workshops
- Going From 'Hi' to 'Buy'
- 'No Thanks, I'm Just Looking' --- NOW WHAT??
- Opening the Door to Closing the Sale
- Sizzle Selling! -- Words that Sell!
- Features, Advantages and Benefits of Using Product Knowledge
-
Winstar Selling Skills Program
Welcome to WINSTAR!
The WINSTAR Selling Skills Program is unique approach to building and winning great relationships with your customers. By just being yourself and doing what comes naturally, you will learn to stop treating people like customers and start treating people like people!
People who are involved in the business of selling services, products or ideas share a common desire to connect, communicate their point of view, and ultimately make the connection, make the sale. On the other side of the equation are their customers they too, have a need to communicate their wants in order to make a purchase decision they feel confident about. The WINSTAR Selling Skills Program simply refers to this as a two-way conversation.
The dynamics that link these two involves a sharing of information by way of employing interpersonal skill sets -- a teachable process that all too typically falls under the universal heading called customer service.
Despite the inclination to consider customer service training as a sacred rite of passage exclusive to the retail domain, these interpersonal skill sets are transferable to any kind of environment where people interact. With the WINSTAR Selling Skills Program, you learn how to 'lighten up', get to the heart of the matter and quickly realize that 'customer service' is really just people taking care of other people.
NAICS Categories
Additional Information
611430, 419190