Company Overview

RENWICK & Associates Private & Public Sector Business Development and Marketing Professional Services

6749 Seaview Road, Delta B. C., Canada, V4L 1A2 Telephone (604) 948-0232 e-mail: mrenwick@dccnet. ca

BUSINESS STRATEGY & MARKETING SPECIALIST

Michael Renwick has dedicated 25 years to processing, manufacturing and marketing firms and has held senior management positions in many areas including international marketing and sales management, strategic planning, new product research and development, corporate awareness and brand building programs and new product launches.

He has broad credentials in the biological, technical and business aspects of the fisheries and agri-food resources of British Columbia, Canada and parallel experience with a broad range of industrial, manufacturing and consumer product industries domestically and internationally.

He is qualified in providing evaluation, strategic input and bottom-line direction to a broad range of businesses and in crafting new strategies and action plans to deliver fast, productive and value added results.

Past clients include the United Nations/FAO, the Federal Government of Canada (Western Diversification, Transport and Industry Canada), the Provincial Government of British Columbia (Ministry of Agriculture, Fisheries and Food), the Bank of Montreal, Deloitte & Touche Management Consultants, and a wide range of business associations and private companies.

Among the services Mr. Renwick provides are:

strategic and business plan assessment and preparation assessment, development and management of industry association strategic marketing programs project management of complex research initiatives new business start-up guidance marketing & communication plan evaluation and development industry and corporate competitive sector analysis new product trends, new product development, implementation and launch programs internet, web site and e-commerce assessments and development in business-to-business settings.

Renwick and Associates conducts work primarily on a contract basis with costs dependent on project complexity, duration and location. Short term projects are generally conducted on an hourly basis.

RENWICK & ASSOCIATES CONSULTING contracts & listing of clients Multi-component report on the West Coast Fishing Industry for presentation to the Western Regional Board of Directors of a major Canadian and International Bank.

Evaluation of an international Marketing Council's proposal under the Canadian government Western Diversification Program. Detailed analysis of and recommendations on the 4 year international $7.5 million marketing and communications program.

Preparation of a Business Plan and funding plan incorporating the collective views of 10 industry associations on the formation of an industry driven B. C. Centre for technological advancement.

Feasibility study to build an industry marketing position in international and domestic markets through generic branding and tie-in advertising of products.

Development of short and long term strategies for presentation to Provincial and Federal Government Ministries to increase the harvest quota, to present a viable long term plan benefiting all stakeholders.

Participation in the preparation of a proposal to the Federal Government to conduct assessments of the financial performance and economic development attributable to a major fishery resource.

Conduct a research and development project to develop a range of new products targeted mainly at Asian consumers.

Delivery of a B. C. multi sector perspective of a cross section of food companies regarding their technological needs and desired focus and assistance.

Act as interim Executive Director of a new B. C. Technology Centre on behalf of the new Board of Directors comprising five major industry associations.

Assessment on the motivation and interest of a processor and marketing sector to institute and develop industry-wide grade (quality) standards for international markets.

Conduct an international product and market diversification project for a company's core product line, product and marketing base.

Strategic evaluation of a company's distribution and trading business and the owner's future role in its development. Facilitate and activate the development of an incremental change process to deal with the company's current and future supply, sales, location, personnel and funding challenges.

Preparation of a funding submission to a Federal Government Ministry to conduct a product and market focused project for value-added products for the Japanese market.

Provide a raw material sourcing and sales research assessment for new further processed new products for penetration into North America and Pacific Rim countries. Conduct an research analysis of the buying practices in a BC resource sector industry.

Research, development and writing of 2 product handling procedures manuals for an industry resource sector as a significant quality improvement system for the industry.

Conduct a resource review on 4 industry sectors to determine current economic feasibility parameters for product acquiring and prepare a business plan for future construction and operation of a pilot commercial operation for dried food products.

Finalize and reposition an industry Exporters' Guide.

Define objectives and guidelines for an industry Association's Export Co-Promotion Programs targeted at brand owners in export markets.

Assessment of the feasibility of and subsequent project management of a food product promotion integrating a 9 company supplier consortium providing products to four divisions of U. S. Safeway Inc. resulting in record sales and margins for all parties.

Preparation of a review of the investment opportunities, acquisition and joint venture candidates in two primary resource sectors.

Development and co-ordination of a planning project to assess a major under-utilised resource in B. C. Provide an action plan and future strategy to benefit the client, its suppliers, plant workers and coastal communities.

Preparation of a Business Plan brief and search for funding initiatives for a multi-million dollar new plant operation in B. C. through Federal, Provincial and Municipal Government Ministries and Agencies.

Provide a market dynamics assessment in North American target markets of a fishery resource and to evaluate the benefits and barriers to key market segments of the company's development of an interactive electronic information and interactive commodity exchange trading system for food products.

Conduct an international assessment of the markets for and competitors to a resource sector industry association and provide a strategic view and recommendations to position its growing resource base towards products in demand in key markets in future years.

Conduct an investigation into the historical flows of Agri-food products into and out from the North West Coast of Canada, assemble and analyze statistics and views of stakeholders, and report the findings and recommendations on air, land and marine transportation infrastructure needed to facilitate economic growth in the region through stimulation of incremental processing, new enterprises and direct export of seafood and agricultural products from the northern BC city of Prince Rupert.

On behalf of an international investment group, to conduct a comprehensive evaluation of an international consumer products company, based in Phoenix, Arizona including its management team, the company's business plan, strategy and executional plan, its competitors and the company's abilities and requirements to achieve its objectives of substantial domestic and international expansion over the next 3-5 years. Appointed Chairman of the Advisory Committee by the Board of Directors of an international investment group, to execute a strategic plan to take a consumer products company public in the US market and to achieve a comprehensive set of milestones as contracted.

As principal subcontractor for a Pacific region focus, on behalf of a National Association, conduct an examination of the existence of and the needs for occupational standards of all principal components of its harvesting sector.

On behalf of an East Coast Canadian food processor, conduct an international and North American market research study and preparation of a marketing strategy for its current and potential products in retail, food service and speciality markets.

As a contractor to a BC Coastal Community, to evaluate the viability of and present a pre-financing Business Plan for a new food processing facility to be owned and operated by the community.

Contracted by a BC research company to evaluate the domestic and international market for the company's future product line of cultured shellfish products, conduct a strategic evaluation of the industry's competitiveness and recommend a marketing strategy for a tri-partite vertically integrated coalition.

Lead a 4 party consulting consortium to conduct a comprehensive viability study of a multi-function food processing facility in a BC coastal community to be owned and leased to operators by the Community.

Due diligence evaluation of a private sector food products start-up company's feasibility study, marketing plan, prototype development protocols and provide direction and recommendations on all aspects of its future business strategies.

Assessment and development of a corporate strategy and marketing communications tactical plan for a residential and commercial products manufacturer aimed at increasing sales and new market penetration.

RENWICK & ASSOCIATES Listing of clients Advanced Technology Centre, National Research Council American Investment Properties Bank of Montreal Bella Coola Community Fisheries Steering Committee British Columbia Salmon Marketing Council British Columbia Shellfish Growers Association Canadian Council of Professional Fish Harvesters The Cultured Crustacean Company Deloitte and Touche Management Consultants Ltd. Government of British Columbia, Ministry of Agriculture, Fisheries and Food Government of Canada, Ministry of Transport Government of Canada, Ministry of Industry, Science and Technology Government of Canada, Ministry of Western Economic Diversification Grand Hale Marine Products Ltd. Interacting Resource Society, Sointula, BC Janor Seafoods Ltd. Kanata Holdings Ltd. Northwest Transportation Corridor Task Force, Government of Canada, Transport Canada Oceanaire Investments Ltd. Pacific National Ltd. Plantation Shutters Ltd. Pacific Style Marketing Ltd. St. George Capital Corporation Seafood Products Ltd. Sea Urchin Processors Association of British Columbia Silver Bay Salmon Products Stratem Management Inc. Ucluelet Seafood Processors

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Legal Name: Renwick & Associates

Number of Employees: 2

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• Private & Public Sector Business Development And Marketing Consulting Services

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