PR Zone

Face the Media Media Spokesperson Training

When reporters show up unannounced to do that ambush interview, what are you going to do? First: Buy some time. Second: Give them what they wantinformation.

The medias influence can help topple governments or damage reputations. But a positive news story can give you more credibility than all the dollars spent on advertising or marketing can ever buy.

Before inviting a reporter into your office, be sure you have lots of time to plan and rehearse what you are going to say. You need to carefully craft your message and think about the perception you want the public to have at the end of your interview.

Face the Media can help you harness the power of the media and increase your confidence when talking to reporters.

Head-to-Hand Turning Ideas into Written Words

We have all faced the terror of the blank page. The ideas may already be bouncing around inside your head, but what do you write down first? How do you get your ideas from your head to the hand and ultimately to the blank page or computer screen?

The writing process contains five steps. Writing is step three, but most people put it first. This workshop describes these steps in an easy-to-follow format, and provides you with the techniques and tools to harness your thoughts, organize them and present them in writing.

Head-to-Hand will help you untangle your thinking and get it down in words, whether its a briefing note, a deck, or a Web article. It can help you reduce your writing time and write more efficiently.

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PR Zone enabled me to have a comfort level so I can handle the media.

Excellent tips on handling the media.

If you want to get all that a spokesperson needs in a day, take this course.

Paul knows/has so much info that he has a lot to share.

Very happy with workshop. Paul has good knowledge of topic.

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