Company Overview

Mitchell Westlake is a consulting firm offering strategic and tactical marketing services with expertise in tourism, destination management, hospitality, wine and culinary, retail, and arts and heritage. The two principals of the firm, Erin Mitchell and Stephanie Westlake have years of hands on practical experience and personally execute all projects. Core services include marketing and communications plans, business plans, feasibility and market studies, branding strategies and campaigns, tourism product development, marketing audits, facilitation services and funding proposal writing.

Company Information

Additional Details

Legal Name: Mitchell Westlake

Contacts

Services

• Business Plans

  Our trademark is the customized approach we bring to the planning process that addresses your specific needs and reflects the unique and personal characteristics of your business proposition.

  Our business plan covers each aspect of the businessthe operating environment, marketing, and operations. We incorporate a complete set of pro forma financial statements with detailed assumptions; the final plan is suitable for presentation to financial institutions and potential investors, and serves as an invaluable business reference tool.

• Marketing And Sales Audits

  We provide a comprehensive review of your marketing and sales operations and related administrative structures and processes in order to identify areas where the organization needs help. We provide recommendations to improve systems and delivery that will have a positive impact on your company image as well as your bottom line. Following assessment, a concise final report is delivered with recommendations for action.

• Marketing Plans

  The marketing plan includes a comprehensive needs assessment phase followed by market analysis, situational analysis, organizational analysis (SWOT), and target market analysis. We identify goals and objectives, and recommended strategies and tactics that are sensitive to your budget and timelines, and provide your organization with the best possible platform for success.

• Marketing Seminars And Workshops

  We offer cost-effective, customized training programs for individual businesses and associations.

• Strategic Marketing Services
• Tourism Product Development

  We have a wealth of experience developing products such as customer loyalty programs, packaged tours, educational and corporate programs, and special events. We will work with you as project leaders to develop new product from concept to launchassessing the viability of new opportunities while identifying and avoiding potential pitfalls. We manage all marketing and operational aspects including budget allocation, critical paths and timelines, liaison with suppliers and partners, test marketing activities and channels of distribution.

Additional Information