Company Overview

Made-To-Fit Garment Inc., was founded by Mr. George Simon in

• Since the start, the company has been specializing in the

manufacturing of children's clothing from sizes 6 months to 16 years.

In 1962 and 1963 respectively, the two sons of George Simon, Ronald and Kenneth joined the family enterprise.

In 1966, Mr. George Simon passed away and the leadership of the company was left to his two sons, Ronald and Kenneth.

In 1974, the company created a log"KRICKETS, "which is still being used on all merchandise. Since this development, all the company's marketing strategy has been based on the"KRICKETS" logo. This brand line has becom a national leader in the Canadian market for childrenswear.

In 1982, the Simon brothers recognized the need for coofinate "tops"to match the"bottom"that their company was already producing. The manufacturing of these"tops"was handled by other Canadian companies under the"KRICKETS"license.

In 1987, the company decided to make their own"tops"(in knit) and a small plant of 11, 000 square feet in Montreal was used for this purpose.

The head office is currently in Montreal, with a location of 52, 000 square feet. All administrative offices, design, sampling, receiving and shipping of merchandise, cutting of fabric, finishing and inspecting of clothing is done at the head office on Chabanel street.

All"KRICKETS"sales have been backed by a socially conscious marketing strategy. Various promotional items hav been used throughout the years - gifts with purchase, "KRICKETS"watches, hair pieces, sunglasses, crayons, colouring books, balloons, activity books and educational kits.

Made-To-Fit Garment Inc. Is celebrating its 53rd Anniversary this year. This Canadian company currently employs more than 100 people. KRICKETS is proud to be a Canadian-made line and of Canadian quality.

PRODUCT / BRAND FEATURES

• Quality Fabrics
• 100% cotton bottom-weights
• Knit tops of 50% cotton - 50% polyester for a mix of comfort

and easy care

• Heavy weight fleece and 8 ounce jersey for a quality feel

• Coordination
• Top fabric, bottom fabric, trims, ribs etc., all coordinate in

terms of colour and general look

• Size Specs
• Krickets garments are made using a generous cut that fits

today's child

• Labelling & Hangers
• the use of themed labels and side tabs allow quick recognition

of Krickets products. Hangtags show consumers at a glance that it's a Krickets product as well as the size. Krickets hangers also permit easy identification.

• Buttons
• Novelty buttons or Kricket buttons give products a"finished"

look.

Watch for detailing sucha as matched side stripes, inserts, colour-blocking and top-stitching. These selling features should be pointed out to the consumer.

Krickets is backed by a strong public relations campain, consumer advertising promotions and quaterly newsletters.

The mascot, Mr, Krickets, is a favourite among children and is a legitimate"home-grown"Canadian character.

KRICKETS OVER THE LAST SEVERAL YEARS, CONSUMER COMPARISON OF CHILDREN'S CLOTHING HA BECOME MORE THAN A PRICE/QUALITY OF VALUE DECISION. MORE AND MORE PARENTS ARE LOOKING AT PRODUCT ATTIBUTES SUCH AS STYLE AND BRAND AS IMPORTANT FACTORS IN THE CHOICE OF THEIR CHILDREN'S APPAREL.

THE KRICKETS BRAND OF CHILDREN'S COORDINATED CLOTHINS WAS ORIGINALLY LAUCHED IN 1974. SINCE THEN SALES OF KRICKETS HAV E SOARED, AND KRICKETS ID THE LEADING QUALITY BRAND NAME IN THE CANADIAN CHILDREN'S WEAR... NATION-WIDE. TODAY'S CONSUMER IS BETTER-EDUCATED, BETTER INFORMED AND HAS LESS TIME TO SPEND SHOPPING. KRICKETS FILLS THE FAMILY'S NEED FOR EASY-TO-BUY KIDS CLOTHES TARGETING MIDDLE INCOME FAMILIES WHO APPRECIATE QUALITY AND STYLE.

KRICKETS IS CANADIAN MADE AND CANADIAN QUALITY!

THE KRICKET IMAGE WHAT SETS KRICKETS APART FROM THE REST OF THE PACK IS THE LINE'S "COORDINATE-ABILITY". TODAY'S BUSY MOM CAN WALK INTO THE CHILDREN'S DEPARTMENT OF HER FAVORITE STORE AND IN MINUTES SELECT COMPLETE OUTFITS FO RALL HER CHILDREN FROM AGES 6 MONTHS TO 12 YEARS.

TODAY'S PARENT ALSO KNOWS THAT BY WEARING KRICKETS, JUNIOR IS UPTO DATE IN TERMS OF FASHION, FABRICS, COLOURS AND IN THEMES THAT KIDS LOVE TO WEAR.

WHAT PERHAPS IS EVEN THE MOST IMPORTANT IS THAT EACH AND EVERY KRICKETS ITEM CAN ALSO STAND ON ITS OWN IN TERMS OF STYLE AND QUALITY.

Company Information

Additional Details

Legal Name: Les Vtements Made To Fit Inc.

Number of Employees: 80

Contacts

Products

• Baby Sets, Infants, Cotton, Knit
• Children's And Infant's Apparel And Accessories
• Children's Sports Wear

  Manufacturing and marketing of children's sports wear 6 months to 12 years.

• Krickets

  Krickets - We manufacture children's sports wear, size range 0 -12, Quality products, moderate to high priced.

• Pants, Boys, Cotton Nes, Woven, Exc Work
• Pants, Boys, Nes, Knitted
• Pants, Boys, Poly/Cot Nes, Woven, Exc Work
• Pants, Girls, Cotton Nes, Woven
• Pants, Girls, Cotton, Knit
• Pants, Girls, Polyester/Cotton Nes, Woven
• Pants, Girls, Polyester/Cotton, Knit
• Suits, Leisure, Boys, Cotton, Knit
• Suits, Leisure, Boys, Cotton, Woven
• Suits, Leisure, Boys, Polyester/Cotton, Knit
• Suits, Leisure, Boys, Polyester/Cotton, Woven
• Suits, Leisure, Girls, Cotton, Knit
• Suits, Leisure, Girls, Cotton, Woven
• Suits, Leisure, Girls, Polyester/Cotton, Knit
• Suits, Leisure, Girls, Polyester/Cotton, Wov
• Sweaters, M/B, Cotton, Knit
• Sweaters, M/B, Nes, Knit
• Sweaters, W/G, Cotton, Knit
• Sweaters, W/G, Nes, Knit

NAICS Categories

• 315190 Other Clothing Knitting Mills

Additional Information