Company Overview

ALOUETTE AMUSEMENT CANADA INC. was founded by its President, Gerry O'Reilly, in 1956. Since its beginning, ALOUETTE has been a major player in all aspects of the amusement and gaming industry in Canada. As Canada's foremost distributor of coin-operated amusement devices, ALOUETTE is now in the position to capitalize on the trend of Governments to generate needed revenues through the legislation of various types of gaming. ALOUETTE's distribution of the industry staples such as jukeboxes, billiard tables and video games will continue to be a contri- buting factor to ALOUETTE's solid foundation. The advent of government sponsored gaming will provide ALOUETTE with new markets and a more diversified customer base. ALOUETTE has not confined itself to its domestic market and has for many years supplied coin-operated machines to such areas as Mexico, Brazil, Thailand, Vietnam, Lebanon, Cyprus, Romania, Hungary, Poland and Yugoslavia. With the increasing awareness of these countries as to the viability of coin-operated machines, ALOUETTE will capitalize on the increasing global demand for its products. AMUSEMENT and BILLIARD CENTERS The ALOUETTE Group has over the last ten years been Canada's foremost operator of amusement centers. With the purchase of the Starcade and Amusecor chain of amusement centers in 1983 and 1990, ALOUETTE Group remodelled the stores and reopened them under its existing FUN WORLD chain. Our FUN WORLD stores have become synonymous with family enter- tainment for children of all ages. Our family oriented stores have proven to be just as popular with shopping center developers as with community interest groups. The market for inexpensive adult recreation has created a new- found demand for upscale billiard centers an attractive alterna- tive. The newfound popularity of billiard centers will also be a contributing factor in making ALOUETTE GROUP's sale of billiard tables in 1993 an all time record high. CARNIVALS and THEME PARKS The ALOUETTE GROUP's involvement in the carnival industry began in 1977 with the introduction of novel pusher type machines which proved to be increasingly popular throughout the United States and Eastern Canada. ALOUETTE GROUP establised extensive operations in fairs and expositions in the United States, relying on its new products and hands-on management to assure optimum revenues and exposures. Recognizing the demand for quality rides, ALOUETTE GROUP became active in the leasing and operation of large rides which are operated in theme parks and midways in the United States. A natural progression of our North American operations was to form a consortium of ride owners in order to develop an interna- tional market for this type of equipment. ALOUETTE GROUP played a leading part in establishing world fairs in such countries such as Venezuela, Jamaica, and the Bahamas. ALOUETTE GROUP continues to play an active role in several facets of the outdoor amusement industry and projects future growth through its exposure to new world markets. ROUTE OPERATIONS The ALOUETTE GROUP is unquestionably the largest operator of coin-operated amusement devices in Canada. With branch offices in several Central and Eastern Canadian cities, the ALOUETTE GROUP has been able to sustain continual growth by adapting to the market changes in each province. The ALOUETTE GROUP's dominance in supplying jukeboxes, darts, billiard tables, and video poker has provided ALOUETTE GROUP with the stability and strength required in an ever changing market- place. ALOUETTE GROUP's distributing agreement with companies such as Zellers, Perrette, Woolco, Couche Tard and Beckers has earned its reputation as an astute business organization. ALOUETTE GROUP's vigourous and central monitoring systems permit the ALOUETTE GROUP to extend its resources to its utmost, yet retain the control and accountability characteristic of good management. ALOUETTE GROUP's principles of dedicated work, hands-on mana- gement and central administration have proven to be a winning combination. The ALOUETTE GROUP's is 'on target'. CASINOS, INDIAN GAMING and OFF TRACK BETTING In the last five years, ALOUETTE has witnessed a feverish growth in several gaming areas:

• Indian Gaming & Casinos
• Eastern Europe - Casinos
• Middle East Asia - Casinos and Video Pokers
• Riverboat Gambling - Miss.
• Off Track Betting

ALOUETTE, in keeping with its global marketing strategy, targeted the gaming sector most suitable to its management structure. The growing stability of the Middle East and Asia prompted the opening of a casino in Beirut and Saigon. The operation of a pari-mutuel system for the Lebanese horse racing industry operations in Lebanon. In addition, our involvement with video poker games in Rumania, Poland, Germany and the former Yugoslavia has also given ALOUETTE a more global experience in the amusement and gaming industry. Our gaming expertise has given ALOUETTE the opportunity to work with Canada's Native groups in an effort to establish Indian Gaming as a viable economic stimulus for Indian reservations in Canada. The growth of the pari-mutuel industry in North America over the last five years has been unprecedented. ALOUETTE will be in the forefront in Canada with the introduction of a pari-mutuel system incorporating sports and off track betting. The gaming industry in Canada will experience a growth explosion in the next five years, and ALOUETTE will play an important role with its strong leadership and resource of experience. ALOUETTE has traditionally been the largest distributor of coin- operated devices in Central and Eastern Canada. The decision of the four Atlantic Provinces to implement a video lottery program gave ALOUETTE the opportunity to experience all facets of the program. The recent announcement by the Government of Quebec to put in place its own video lottery program will once again put ALOUETTE at the forefront of the market. ALOUETTE's strong customer base, established reputation and capacity to finance many of the video lottery operators will allow ALOUETTE to remain the most active distributor in Canada. The manufacturers of VLTs are aware that with a government ini- tiated video lottery program, the presence of their products must be promoted in order to obtain market share within the first six months of the program. As most lottery programs do not permit vertical integration, the manufacturers must solely depend on their appointed distributors to have a strong presence in the marketplace. ALOUETTE will be able to acquire and maintain a market share for the manufacturers through their studied approach to each distinc- tive market, strong relationship and follow up with its customers and ability to arrange financing. We are confident that our policies and principles of distributor- ship can be applied and adapted successfully to any video lottery program in any area.

Company Information

Additional Details

Legal Name: 2749807 Canada Inc.

Number of Employees: 15

Total Sales ($CDN): $100,000 - $200,000

Contacts

Products

• Billiard Games

  Wooden mfg. of table, supporting cloth covered slates.

• Dart

  Sport dart games, training eye and motor skills.

• Family Fun Centres

  Family fun centres combining all the above in a beautiful family environment.

• Quiz Games

  Games of educational importance and impact.

• Toys, Games Sports
• Vlt

  VLT - Terminal, on computer line, bringing to the player the latest technology in sight and sound.

NAICS Categories

• 414210 Home Entertainment Equipment Wholesaler-Distributors

Additional Information