Company Overview

WHO WE ARE

Founded in 1985, ATI Technologies Inc. (ATI), the world's largest supplier of 3D graphics and multimedia technology, designs, manufactures and markets innovative and award-winning multimedia solutions and graphic components for the personal computer, set top box and consumer electronics markets. These products include graphics accelerators - both boards and components - as well as communications and multimedia hardware and software. The company's primary objective is to maintain its leading position by continually introducing a wide range of easy to use, technically superior products that are known for their excellent price/performance. ATI employs more than 1700 employees worldwide, is listed on the Toronto Stock Exchange (TSE: ATY) and the NASDAQ exchange (NASDAQ: ATYT) and is based in two modern, 145, 000 square-foot headquarters buildings on ten acres just outside of Toronto, Ontario.

SALES, MARKETING AND SERVICE

New Product Marketing: The convergence of several technologies is transforming the personal computer into the multi-functional system of choice for home, office and internet use. ATI has a number of strategies to ensure that it is developing the hardware and software enhancements that its major OEM customers - including all of the top 15 computer manufacturers worldwide - need to evolve the PC into a versatile, multi-function, multimedia worldwide web-enabled machine.

International Marketer: The firm has offices in Canada, the United States, Germany, France, the United Kingdom, Ireland, Barbados, Malaysia, Japan and Hong Kong and works with distributors and resellers worldwide. ATI provides software drivers, marketing collaterals, product manuals, packages and technical information in more than 18 different languages. The website is available in 8 languages.

ATI believes that long-term customer commitment is crucial to its continued success, and that customer service and support is as important in maintaining this commitment as is providing affordable, leading-edge products. All retail products are backed by a five-year warranty and supported by a knowledgeable and responsive Customer Support team. Customer information and problem resolution can be found via ATI's customer support telephone line, FaxInfo, faxback services and electronic systems, including a bulletin board service, a home page on the WorldWide Web, an FTP site and a CompuServe forum.

POSITIONED FOR GROWTH - CREATING VALUE

ATl is the worldwide leader in the provision of graphics acceleration hardware and software for the desktop and mobile computer markets. The Company has achieved this position through anticipating new tends and developing, and bringing to market the right product at the right time and at the right price. Operationally, ATI has the distinct advantage of participating in both component and board market segments. ATI is the only leading board manufacturer which participates in both the component and board segments. Participation in the board business gives ATl a competitive advantage by providing strong market presence and brand-name recognition. ATI's component and board graphics and multimedia leadership and the company's ability to accurately recognize emerging trends and markets have merged to lead ATI into brand new markets, such as set top boxes for the cable industry. ATI, expert at technological integration, has been successful in desiging all of its leading edge technology into the smallest possible form factors and is on target to announce its first system-on-a-chip technology.

An excellent retail reputation: ATI has an excellent reputation at the retail level. This reputation is reinforced by the Company's aggressive marketing strategy, which is designed to create brand preference for its products.

Outstanding track record in research and development: ATl's commitment to research and development has enabled the Company to develop its current series of modular products, which will allow users to expand and extend the performance of their existing equipment as new features become available. Over 800 of the Company's employees are dedicated to the research and development of hardware and software solutions.

Customized solutions for OEM customers: ATI has the ability to offer customized solutions for its OEM customers. The Company works in close partnership with OEMs to tailor product development schedules to customer needs early in the design cycle.

ATl's growth strategy will build on these strengths to expand the Company's product offering and customer base.

ATl's growth strategy can be summarized as follows:

• maintain it's technology leadership
• commercialization of ATl's integrated chip technology;
• build it's business beyond the PC

ATl's dedication to leading-edge technology is made possible by a strong balance sheet and established relationships with third-party manufacturers. By using third-party manufacturers for most products, ATI can respond to rapid changes in customer requirements while reducing costs.

Company Information

Additional Details

Legal Name: ATI Technologies Inc.

Number of Employees: 1700

Contacts

Products

• 2d, 3d, Video Graphics Accelerators
• Dvd Solutions

  Develops, manufacturers and markets graphics accelerators, 2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards and components, as well as multimedia software and hardware for the worldwide personal computer (PC) and Macintosh markets.

• Multimedia Graphics Accelerators & Tv Tuner Add On Boards

  Develops, manufacturers and markets graphics accelerators, 2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards and components, as well as multimedia software and hardware for the worldwide personal computer (PC) and Macintosh markets.

• Pci, Agp Boards And Components Solutions For Pc And Mac Markets

  Develops, manufacturers and markets graphics accelerators, 2D, 3D, Video, Multimedia, TV Tuner, DVD, PCI, AGP boards and components, as well as multimedia software and hardware for the worldwide personal computer (PC) and Macintosh markets.

NAICS Categories

• 334110 Computer and Peripheral Equipment Manufacturing

Additional Information