Company Overview

ASH Technolgy Marketing provides comprehensive, integrated strategic marketing and promotional services exclusively to high technology companies. ASH Technology Marketing's high-tech specialization makes for short learning curves and an exceptional knowledge of the high-tech sector. The ASH Technology Marketing team has earned a reputation as 'marketing-wizards', helping many of Canada's leading high-tech companies -- large and small -- to achieve extraordinary marketing results. Services include executive mentoring, strategic market analysis & planning, market research, competitive positioning, corporate image and profile development, branding, hi-tech product/service merchandising, packaging, launch & promotion, media and public relations, investor relations, recruiting communications, full-service advertising, strategic internet marketing and promotion, exhibits, special marketing programs and events. ASH Technology Marketing's multi-disciplinary team of more than 50 talented senior professionals operates as a synergistic virtual corporation, and as an extension of each custormer's in-house marketing team. Established in Kanata in 1990, ASH Technology Marketing is a division of Phippard and Associates, a strategic services company federally incorporated in 1983.

Sector(s): components, hardware, instrumentation, microelectronics, multimedia, software, telecommunication. Secteur(s): composant, instrumentation, logiciel, microlectronique, multimdia, ordinateur, tlcommunication.

Company Information

Additional Details

Legal Name: Phippard & Assoc. Strategic & Technological Consulting Inc.

Number of Employees: 50

Contacts

Services

• Advertising Agency

  ASH provides all the services of a traditional full-service ad agency, from analysis, strategy development and campaign planning through ad artwork design and production and TV/radio ad production, through media analysis and media buying.

  However, ASH Technology Marketing's normal approach is to treat advertising as but one group of tools in the broader context of integrated, multi-track strategic marketing communications. Hence ASH Technology Marketing also provides all the services of a traditional full-service P/R firm, including multi-mode tactical media relations, investor relations, public relations, industry and government relations. For more information please refer to the service description: 'Integrated Marketing Communications'.

  ASH Technology Marketing is also, first and foremost, a reputable and impartial stratgic marketing consultancy. All marketing communications activities are executed within a framework of absolute professional integrity as trustworthy advisors to senior client management. For more information please refer to the service description: 'Strategic Marketing Consulting'.

• Integrated Marketing Communications And Promotion

  Marketing communications strategy development Corporate & product positioning/re-positioning Corporate product & event/activity identities Product/service/company launch & merchandising Product/service/company collaterals & promotional events Product packaging design & production Promotional materials development & production Internet website development Media, public, investor, industry & government relations Advertising artwork design & production Advertising media analysis & buying Trade show participation management Promotional exhibit design & production Strategic advertising specialities sourcing Recruiting communications (print/radio/TV/internet & events) Tactical media relations for recruiting & HR objectives Recruiting website optimization Recruiting events planning & management

• Outsourced Marketing Department

  Outsourcing is gaining popularity for many strategic and administrative functions as companies strive to focus on their own skills and business niche.

  ASH Technology Marketing has a unique capacity to deliver a complete marketing department to high-tech companies, subsidiaries or branch offices, on a zero-overhead, fully outsourced basis. ASH Technology Marketing will determine the client's needs and craft marketing strategies in synergy with senior client management. A specially selected subset of ASH Technology Marketing's team is then configured as the client's 'marketing department' on an outsourced basis. These are in effect part-time members of the client's extended team. They can provide all marketing and marketing communications functions of a large in-house marketing department at a fraction of the cost and without the recruiting and ramp-up burden. In particular, ASH Technology Marketing frequently provides this comprehensive service to Canadian subsidiaries of foreign technology companies, especially Silicon Valley and other U. S. firms establishing or expanding sales or R&D operations in the Ottawa region in Canada. However, this service is also provided to smaller high-tech company 'start-ups' to enable them to defer or delay the distraction and cost of establishing a comprehensive in-house marketing function during their start-up phase. For more information please refer to the services: 'Strategic Marketing Consulting' and 'Integrated Marketing Communications' in this listing, or visit the relevant ASH Technology Marketing website section as noted below.

• Strategic Marketing Consulting

NAICS Categories

• 541810 Advertising Agencies

Additional Information