Company Overview

Successful new products need a strong foundation to set goals and build business foundations.

Using a strategic planning approach, Tangerine Group works at the level of a client's business model to close the space between brand-business strategy and creative execution.

For new products, our approach forms a link between R&D, manufacturing and marketing -- saving time, money and increasing likelihood of success.

The company has developed a patent-pending, 5-stage brand definition process. It excels in building strategies for clients in industries including:

• Food, beverage & packaged goods
• Brewing
• Telecommunications, IT and Technology
• Retail & Tourism
• Entertainment and Attractions
• Medical Manufacturing

Our staff are professional management consultants with primary expertise in original, high-level business thinking, and unique perspective on consumer motivations.

Company Information

Additional Details

Legal Name: Tangerine Group, Inc.

Contacts

Services

• Brand Audit
• Brand-readiness

  Protection of products brands after export to new markets. We consult with existing manufacturers and franchisors to develop locked-in brand decision-making prior to export or release to franchisees.

• Naming Services

  Development of new, memorable and relevant names for products and start-up companies. Also naming strategies for brand hierarchies.

• New Product Development

  Development of brand strategies in the early stages of product planning and ideation. Tangerine Group works with food, beverage and medical device manufacturers to design brand strategies. The end result are products aligned with company manufacturing capabilities, sales goals, clear marketing objectives and market development schedules.

  Bringing brand strategy and management consulting together at the R&D level, results in enhanced shelf presence, increased likelihood of product success, consumer attraction and buyer receptiveness.

  Tangerine Group works with food, beverage, medical device (ISO 13485), tourism and culture clients in Canada and farther afield. Our processes are portable, practical and professional, and suitable for start-ups and companies with existing brand portfolios.

• Strategic Brand Development

  Using a 5-stage development process, corporate and product brands come to life.

• Visual Brand Identity

  Creation of logos, wordmarks, design standards, and other 'look and feel' elments of a new or revamped brand.

NAICS Categories

• 541619 Other Management Consulting Services
• 541899 All Other Services Related to Advertising

Additional Information