Renwick & Associates

Renwick & Associates

RENWICK & Associates
Private & Public Sector Business Development and Marketing
Professional Services

6749 Seaview Road, Delta
B.C., Canada, V4L 1A2
Telephone (604) 948-0232
e-mail: mrenwick@dccnet.ca

BUSINESS STRATEGY & MARKETING SPECIALIST

Michael Renwick has dedicated 25 years to processing,
manufacturing and marketing firms and has held senior management positions in many areas including international marketing and sales management, strategic planning, new product research and development, corporate awareness and brand building programs and new product launches.

He has broad credentials in the biological, technical and
business aspects of the fisheries and agri-food resources of
British Columbia, Canada and parallel experience with a broad
range of industrial, manufacturing and consumer product
industries domestically and internationally.

He is qualified in providing evaluation, strategic input and
bottom-line direction to a broad range of businesses and in
crafting new strategies and action plans to deliver fast,
productive and value added results.

Past clients include the United Nations/FAO, the Federal
Government of Canada (Western Diversification, Transport and
Industry Canada), the Provincial Government of British Columbia
(Ministry of Agriculture, Fisheries and Food), the Bank of
Montreal, Deloitte & Touche Management Consultants, and a wide
range of business associations and private companies.

Among the services Mr. Renwick provides are:

strategic and business plan assessment and preparation
assessment, development and management of industry association
strategic marketing programs
project management of complex research initiatives
new business start-up guidance
marketing & communication plan evaluation and development
industry and corporate competitive sector analysis
new product trends, new product development, implementation
and launch programs
internet, web site and e-commerce assessments and development
in business-to-business settings.


Renwick and Associates conducts work primarily on a contract
basis with costs dependent on project complexity, duration and
location. Short term projects are generally conducted on an
hourly basis.

RENWICK & ASSOCIATES
CONSULTING contracts & listing of clients
Multi-component report on the West Coast Fishing
Industry for presentation to the Western Regional Board of
Directors of a major Canadian and International Bank.

Evaluation of an international Marketing Council's
proposal under the Canadian government Western Diversification
Program. Detailed analysis of and recommendations on the 4 year
international $7.5 million marketing and communications program.

Preparation of a Business Plan and funding plan
incorporating the collective views of 10 industry associations
on the formation of an industry driven B.C. Centre for
technological advancement.

Feasibility study to build an industry marketing
position in international and domestic markets through generic
branding and tie-in advertising of products.

Development of short and long term strategies for
presentation to Provincial and Federal Government Ministries to
increase the harvest quota, to present a viable long term plan
benefiting all stakeholders.

Participation in the preparation of a proposal to the
Federal Government to conduct assessments of the financial
performance and economic development attributable to a major
fishery resource.

Conduct a research and development project to develop a
range of new products targeted mainly at Asian consumers.

Delivery of a B.C. multi sector perspective of a cross
section of food companies regarding their technological needs
and desired focus and assistance.

Act as interim Executive Director of a new B.C.
Technology Centre on behalf of the new Board of Directors
comprising five major industry associations.

Assessment on the motivation and interest of a processor
and marketing sector to institute and develop industry-wide grade
(quality) standards for international markets.

Conduct an international product and market
diversification project for a company's core product line,
product and marketing base.

Strategic evaluation of a company's distribution and
trading business and the owner's future role in its development.
Facilitate and activate the development of an incremental change
process to deal with the company's current and future supply,
sales, location, personnel and funding challenges.

Preparation of a funding submission to a Federal
Government Ministry to conduct a product and market focused
project for value-added products for the Japanese market.

Provide a raw material sourcing and sales research
assessment for new further processed new products for penetration
into North America and Pacific Rim countries.
Conduct an research analysis of the buying practices in
a BC resource sector industry.

Research, development and writing of 2 product handling
procedures manuals for an industry resource sector as a
significant quality improvement system for the industry.

Conduct a resource review on 4 industry sectors to
determine current economic feasibility parameters for product
acquiring and prepare a business plan for future construction
and operation of a pilot commercial operation for dried food
products.

Finalize and reposition an industry Exporters' Guide.

Define objectives and guidelines for an industry
Association's Export Co-Promotion Programs targeted at brand
owners in export markets.

Assessment of the feasibility of and subsequent project
management of a food product promotion integrating a 9 company
supplier consortium providing products to four divisions of U.S.
Safeway Inc. resulting in record sales and margins for all
parties.

Preparation of a review of the investment opportunities,
acquisition and joint venture candidates in two primary resource
sectors.

Development and co-ordination of a planning project to
assess a major under-utilised resource in B.C. Provide an action
plan and future strategy to benefit the client, its suppliers,
plant workers and coastal communities.

Preparation of a Business Plan brief and search for
funding initiatives for a multi-million dollar new plant
operation in B.C. through Federal, Provincial and Municipal
Government Ministries and Agencies.

Provide a market dynamics assessment in North American
target markets of a fishery resource and to evaluate the
benefits and barriers to key market segments of the company's
development of an interactive electronic information and
interactive commodity exchange trading system for food products.

Conduct an international assessment of the markets for
and competitors to a resource sector industry association and
provide a strategic view and recommendations to position its
growing resource base towards products in demand in key markets
in future years.

Conduct an investigation into the historical flows of
Agri-food products into and out from the North West Coast of
Canada, assemble and analyze statistics and views of
stakeholders, and report the findings and recommendations on
air, land and marine transportation infrastructure needed to
facilitate economic growth in the region through stimulation of
incremental processing, new enterprises and direct export of
seafood and agricultural products from the northern BC city of
Prince Rupert.

On behalf of an international investment group, to
conduct a comprehensive evaluation of an international consumer
products company, based in Phoenix, Arizona including its
management team, the company's business plan, strategy and
executional plan, its competitors and the company's abilities
and requirements to achieve its objectives of substantial
domestic and international expansion over the next 3-5 years.
Appointed Chairman of the Advisory Committee by the
Board of Directors of an international investment group, to
execute a strategic plan to take a consumer products company
public in the US market and to achieve a comprehensive set of
milestones as contracted.

As principal subcontractor for a Pacific region focus,
on behalf of a National Association, conduct an examination of
the existence of and the needs for occupational standards of all
principal components of its harvesting sector.

On behalf of an East Coast Canadian food processor,
conduct an international and North American market research study
and preparation of a marketing strategy for its current and
potential products in retail , food service and speciality
markets.

As a contractor to a BC Coastal Community, to evaluate
the viability of and present a pre-financing Business Plan for a
new food processing facility to be owned and operated by the
community.

Contracted by a BC research company to evaluate the
domestic and international market for the company's future
product line of cultured shellfish products, conduct a strategic
evaluation of the industry's competitiveness and recommend a
marketing strategy for a tri-partite vertically integrated
coalition.

Lead a 4 party consulting consortium to conduct a
comprehensive viability study of a multi-function food
processing facility in a BC coastal community to be owned and
leased to operators by the Community.

Due diligence evaluation of a private sector food
products start-up company's feasibility study, marketing plan,
prototype development protocols and provide direction and
recommendations on all aspects of its future business strategies.

Assessment and development of a corporate strategy and
marketing communications tactical plan for a residential and
commercial products manufacturer aimed at increasing sales and
new market penetration.

RENWICK & ASSOCIATES
Listing of clients
Advanced Technology Centre, National Research Council
American Investment Properties
Bank of Montreal
Bella Coola Community Fisheries Steering Committee
British Columbia Salmon Marketing Council
British Columbia Shellfish Growers Association
Canadian Council of Professional Fish Harvesters
The Cultured Crustacean Company
Deloitte and Touche Management Consultants Ltd.
Government of British Columbia, Ministry of Agriculture,
Fisheries and Food
Government of Canada, Ministry of Transport
Government of Canada, Ministry of Industry, Science and
Technology
Government of Canada, Ministry of Western Economic
Diversification
Grand Hale Marine Products Ltd.
Interacting Resource Society, Sointula, BC
Janor Seafoods Ltd.
Kanata Holdings Ltd.
Northwest Transportation Corridor Task Force, Government
of Canada, Transport Canada
Oceanaire Investments Ltd.
Pacific National Ltd.
Plantation Shutters Ltd.
Pacific Style Marketing Ltd.
St. George Capital Corporation
Seafood Products Ltd.
Sea Urchin Processors Association of British Columbia
Silver Bay Salmon Products
Stratem Management Inc.
Ucluelet Seafood Processors

Company Details

Year Established: 1992

Number of Employees: 2

Company Information

Michael Renwick
Title: Owner
Area of Responsibility: Management Executive
Telephone: (604) 948-0232
Email: Click Here

Services

Private & Public Sector Business Development And Marketing Consulting Services