R.J. Pritchard & Associates

R.J. Pritchard & Associates

R.J. Pritchard & Associates offers management, marketing and
information technology consulting services specializing in
business and product planning for the computer systems, software,
and services industry in North America. Special emphasis is
placed on sales channels and distribution strategies for
technology products and the valuation of technology products.
The firm is operated by Bob Pritchard who brings almost forty
years of experience in the computer industry to bear on client
problems.

The focus of all projects is profitability -- of the product,
the division, the marketing channel, and the company. Specific
deliverables with measurable goals are set for each project.

Recent projects areas include;
* Studies of all distribution channels for computer products
and services in Canada and the U.S.
* Distribution strategies have been analyzed and revised plans
recommended and implemented.
* Competitive distribution strategies have been researched and
evaluated.
* Marketing and sales strategies for North American markets have
been reviewed and modified to increase sales, improve operating
margins, and reduce sales and administrative costs.
* Product Valuations have been prepared for product acquisition
and financing.
* Business Plans have been prepared for start-up and expanding
businesses with revenues in the $1 to $10 million range. These
plans have been used to obtain debt and equity financing from a
number of sources, as well as being used as input to strategic
planning exercises.
* A Business Plan has been prepared for Connect.IT to support
the technology, and particularly the software, industry in
Ontario.
* Plans to evaluate the profitability of product distribution
strategies and of changes to product line mixes have provided
valuable insight to owners and senior management.
* Product launch strategies have been developed after markets
have been examined, distribution channels have been analyzed, and
the competition has been evaluated.

Company Details

Year Established: 1990

Total Sales ($CDN): $1 - $100,000

Number of Employees: 2

Company Information

Bob Pritchard
Title: President
Area of Responsibility: Management Executive
Telephone: (613) 544-3512
Fax: (613) 544-3513
Email: Click Here

Products

Market Analysis

Services

Software Valuation Prepare valuations of intelectual property, especially software products.

Channel Strategies Develop and evaluate sales channels in North America for technology products and services.

Business Planning Develop and evaluate business plans for technology businesses that address the North American market.