Company Overview

Suite 750-130 Slater St. Ottawa, Ontario K1P 6E2 Tel: (613)569-0002 (613) 594-8705 E-mail: mkeane@opinionation. ca To Our Prospective Client: OpinioNation Inc. is the one full service research company in Canada that brings you professional, cost-effective market research at the touch of your finger. Many companies, government departments, and organizations ask us for information regarding our research services... what we offer, how we do it, our Site-Licensing Program, and examples of some of our past and present clients. I trust that this profile will answer most of your questions.

Even though some of our clients must remain confidential, if you have a need for a specific reference in your industry, we would be happy to accommodate.

Thank you for your interest in OpinioNation Inc. and our TOUCHSCREEN SURVEYCENTRES. I sincerely hope OpinioNation Inc. may be of service to you and your organization in the future.

Sincerely,

Michael Keane President OpinioNation Inc.

OpinioNation Inc. is recognized nationally and internationally, as a leader in conducting research projects that assist clients with: service standard and program evaluations; performance measurement studies; needs assessments; quality studies; issue, promotion, advertising, awareness surveys; employee studies; along with very sensitive attitude and habit studies. OpinioNation Inc. is a 100% Canadian owned federal incorporation, headquartered in Ottawa, Ontario. OpinioNation Inc. has an office in Europe and associated offices throughout the United States.

Surveying Canadians has never been an easy task and asking anyone to take several minutes out of their busy and hectic day will normally receive a curt 'I don't have the time!'. Our inter-active high-tech, portable touch-screen computers, loaded with the sophisticated OpinioNation PollMaking software, makes surveying as easy as saying ' Thank You!'. The TOUCHSCREEN SURVEYCENTRES are totally respondent friendly! Just touch the screen with your finger.

Either you or OpinioNation develop the questions. The questionnaire is then loaded into our interactive TOUCHSCREEN SURVEYCENTRES, and the respondent simply touches answers to questions listed on our specialized computer touch screen. No human interface is necessary, eliminating bias. The respondent can go through a normal 20-minute survey in about 2 minutes.

The TOUCHSCREEN SURVEYCENTRE can be utilized constantly for conducting surveys of all types, and are generally far more appropriate than other methods, such as intercept interview, mail-back, fill in the sheet, pen touch or telephone research. More than 98% of our research is conducted using our TOUCHSCREEN SURVEYCENTRES. Our TOUCHSCREEN SURVEYCENTRES are often used to pick up hard-to-poll demographics, such as high-income earners, seniors, disable persons and professional respondents, due to the ease of surveying.

OpinioNation Inc. provides a very wide range of services with our interactive TOUCHSCREEN SURVEYCENTRES here's just some of it's many uses:

• MARKET RESEARCH
• OPINION POLLS
• CLIENT/CUSTOMER PROFILES
• CUSTOMER SURVEYS
• OMNIBUS SURVEYS
• EVALUATION STUDIES
• NEED ASSESSMENTS
• ISSUE SURVEYS
• TRANSPORTATION SURVEYS
• TOURISM RESEARCH
• FEASIBILITY STUDIES
• SPORTING EVENTS
• EMPLOYEE SURVEYS
• SPECIAL EVENTS
• ATTITUDE & HABIT STUDIES
• TRADE SHOWS
• FOCUS GROUPS
• PROGRAM EVALUATIONS
• PROFESSIONAL/EXECUTIVE SURVEYS
• SERVICE STANDARD EVALUATIONS

*ADVERTISING/MEDIA AWARENESS STUDIES

• MYSTERY SHOPPER STUDIES

OpinioNation Inc. is the one research company in Canada that sharpens the cutting edge of technology. Let us bring high-tech to your next evaluation study or market research poll!

CORPORATE SERVICES OFFERED:

a} Geographic / Demographic Survey:

City / Town / County / Region / Provincial / National Metropolitan Statistical Area Areas of Dominate Influence

b} On and Off-Site Public Opinion Market Polls

c} Service Standard & Program Evaluation Studies

d} Customer Surveys

e} Employee Surveys

f} Omnibus Surveys

g} Special Events such as:

Association Meetings Conferences / Conventions/Trade Shows/ Exhibitions Sporting Events Special Attractions Concerts Private Functions

h} Tourism Polls

i} New Product Development Research

j} Feasibility / Impact Studies

k} Evaluation Studies

l} Professional & Executive Interviews

m} Lead Generation Surveys

n} Transportation Surveys

o} Permanent and Temporary On-Site Touch Screen Computer Installation

p} Sub-Contract Research Services

q} Focus Groups

r} Mystery Shopper Evaluations

s} Site-licensing of our TOUCHSCREEN SURVEYCENTRES

CAPABILITIES OF THE OPINIONATION POLLMAKING SOFTWARE AND THE TOUCHSCREEN SURVEYCENTRE:

OpinioNationTOUCH TSII Hardware

The All-In-One Profile Style Our OpinioNationTOUCH TSII unit is the most advanced touch screen computer unit available anywhere. It is a Portable Power-House of a PC. The screen is a 15.1 inch TFT 1024x768 Colour Display. Also, included is a multimedia package, CD ROM with burner, network capability, keyboard and mouse. The unit is configured and designed to operate our special OpinioNation PollMaker software. As a powerful PC utilizing Windows XP Pro, it can also utilize other Windows based Software.

OpinioNation Survey Pad

Our OpinioNation Survey Pad is the next generation of powerful true touch tablet style. Interactive, multi-media touch computers. The Touch Screen is a 10.4 Colour 1024 x 768 Outdoor Readable TFT Colour LCD. Size 1.9(H) x 10.7(W) x 8.5(D). The units are rugged, lightweight (4.5lbs.), wireless utilizing Intel Centrino Mobile Technology, Windows XP professional for full PC functionally and converts from a tablet into a notebook.

OpinioNation PollMaking 8 Software:

The following are some of the numerous features that are incorporated into this innovative software. Included with the software are the OpinioNation PollMaking application manuals.

• Extensively survey respondents as a group or by individual demographics such as: age, language choice, gender, residence, postal code, area code, education, occupation, income, customer type, survey location, product interest; current & past usage of services or programs, level of satisfaction, services/programs utilized from other companies/retail outlets; issue/promotional/advertising/program awareness, support level for various issues, special needs, etc...

For displays/exhibitions/trade shows: visitor type, areas of interest, service/product of interest; competitor visited, etc... For employee studies: work location, full/part time, years of service, department/division/branch, job classification, training level, union, etc... For training analysis: usefulness and/or satisfaction with instructors, course, program materials, training facility; relevance to job; etc...

• Evaluations can be conducted in English, French, Spanish, or most other languages for that matter.

• Automatically poll your respondents daily with little personnel time.
• A TOUCHSCREEN SURVEYCENTRE can be easily relocated to various locations and be in operation in less than a minute.

• The TOUCHSCREEN SURVEYCENTRES are 'kid-proof' and 'interact' with respondents like a human would, except that the respondent knows that his/her answers are totally anonymous, thus avoiding the common bias that occurs when intercept or telephone pollsters are utilized.

• A TOUCHSCREEN SURVEYCENTRE can be reprogrammed to add, delete or change the order of questions in minutes or if required, change to a completely new survey.

• Questions are timed to prevent 'slack time' or 'walkaways' from tying up the computer. All questions answered are automatically saved.

• A TOUCHSCREEN SURVEYCENTRE can be pre-programmed with 1000(s) questions of your choice and up to 100(s) answers for each question. It also has the capability to do multiple answers and ranking of the answers.

• Information/Message screens can be added that will fully explain new/current products/programs/services, issues, proposals, special information, events, etc... These screens can be placed anywhere within a survey or as a result of a respondent's previous answer. Screens can be presented in video, graphic or text mode.

• TOUCHSCREEN SURVEYCENTRE can be programmed to 'TREE' and 'SKIP' respondents. Complete logic programming will:

a) 'Tree' respondents into other questions based upon prior answers. b) Automatically skip certain questions. c) Turn SURVEYCENTRE on or off with time variables. d) Make SURVEYCENTRE and surveys 'kid-proof'. e) Shift to several different questionnaires with the same program. f) Record exact year, month, day, hour and minute that a respondent completed the survey.

• Special touch-keypad features can allow respondents to touch-input directly on the screen: name; title; company; address; telephone/fax numbers; postal codes, area codes; customer numbers; E-mail addresses, web-sites, badge/booth numbers, special ID numbers, etc

• Open-Ended Question & Lead Generation Feature allows you to specify what you desired in individual respondent input. For example: Name; Company, Address; Postal Code; Title or Position; Phone, Fax, E-mail addresses, Numbers; Organization, School, Institution; etc...

This feature was designed to assist clients in obtaining information regarding: requests for information on services, programs, products, asking for personal staff contact or assistance, make it possible for client/customer service representative to follow-up on unsatisfactory service or complaints, etc... For open-ended questions, this feature allows clients the ability to:

a) acquire information from open-ended survey questions; and b) registers additional comments. The Lead Generation and Open-Ended Question reports can be run separately or as part of the main report.

• Persons with disabilities, regardless of disability can easily and independently use the TOUCHSCREEN SURVEYCENTRE.

• Grid Questions Feature allows respondents an easier way to answer related issues with a common rating scale. This feature will speed up surveying time and will make the survey experience simpler for the respondent.

• The TOUCHSCREEN SURVEYCENTRE has its own Report Generator:

a) Detailed Reports that would take other research firms one to two weeks to prepare can now be a client=s hand in presentation format in minutes. b) View instantly the on-going survey results. c) Present results in a professional report form on screen and in print. d) Pies and Bar Charts in 3-D presentation format. e) Statistical Weighing feature. f). CROSSTAB-BY-TOUCH feature complements our TOUCHSCREEN SURVEYCENTRE Instant Report Generator. Clients can publish detailed cross- tab results in seconds. This feature includes: typical stub and banner, multi-stub and banner; multi-stub/multi-banner.

• Video Multimedia Feature transforms the TOUCHSCREEN SURVEYCENTRE into a promotional/advertising/educational vehicle that will deliver specific and targeted Video/Multimedia messages to respondents and clients. Also Slides Shows can be displayed in Graphic or Text Modes. The sequence and time setting for the Slide Show can be set to your requirements.

• Sound Feature ability to bind sound files (. wavs) to poll responses and events. This feature when can greatly enhance questionnaires and information screens.

• Advanced Polling Scheduler will:

a) allow for different surveys to launch and stop at client determined times;

b) launch other Windows based software and/or interactive applications and c) emailing of results to any client selected e-mail address.

This feature is of particular value for clients with remote/travel units or various numerous retail/office locations where reports are to be sent back to head office for example on a nightly basis.

• All surveys can be customized with the client's name and logo. Graphics can be included as part of the questions, answers, introduction, information, message and thank you screens.

• All responses are saved and automatically key-punched instantly.

• Computers automatically 'boot' without the use of a keyboard.

• Several of TOUCHSCREEN SURVEYCENTRES can be used at a single location at the same time.

• Software is written to be compatible with leading data manipulators for massive cross-tabulations, such as SPSS, SAS, Excel, etc...

• Computers can be cabinetized to match client's decor.

• Multi Level Password Protection Feature. Theft of THE UNIT will yield no confidential results.

• Location code can be programmed for each survey site.

TOUCHSCREEN SURVEYCENTRE DATA COLLECTION CAPABILITIES:

With a set of just 4 of our TOUCHSCREEN SURVEYCENTRES loaded with a standard 20-question survey, OpinioNation Inc., can poll 120 respondents per hour. We can perform 'emergency' polls or 'quick and targeted' surveys faster and more economical than anyone else in Canada and the World!

SITE - LICENSING OF OUR TOUCHSCREEN SURVEYCENTRES:

As never before competition in the marketplace is becoming more and more competitive. To meet the challenge for continued success and growth in today's business climate one must have the ability to evaluate the ever evolving needs of the consumer and to measure accurately the satisfaction of your customers/clients on an on-going basis. Our TOUCHSCREEN SURVEYCENTRE is the most advanced, yet user-friendly market research tool available to assist business and government in meeting this goal.

Many companies, government departments and organizations have asked OpinioNation Inc. about entering into a licensing agreement for the use of our TOUCHSCREEN SURVEYCENTRES. OpinioNation Inc. has recognized the need by both private and public sector clients to have available, on an on-going basis, very affordable, user friendly, computer technology capable of providing a wide range of market research and evaluation services. To meet this need, OpinioNation Inc. offers a Site-Licensing Program for our TOUCHSCREEN SURVEYCENTRES. This program is a 'TURNKEY OPERATION', everything is included. The TOUCHSCREEN SURVEYCENTRE, our special PollMaking software, licensee training sessions, and supporting application manuals.

There are many advantages to the Site-Licensing Program but the one most often stated by clients is the fact that they can conduct many different surveys, as often as they wish, for the cost of a single survey offered by other firms. Also by touching a button 'detailed, real time' results are available in presentation report format in an instant.

OpinioNation Inc. has site-licensed clients who have conducted for their organizations nearly 100 evaluations and studies of various types. They have saved hundreds of thousands of dollars for their organizations.

Just think, not only can you now to conduct a project or two but now you can complete your wish list all for the same fee.

SITE - LICENSING PROGRAM HIGHLIGHTS:

• Site-Licensing Program is a 'TURNKEY OPERATION', everything is included. The TOUCHSCREEN SURVEYCENTRE, our special PollMaking software, licensee training sessions, supporting application manuals and Help Line.

• The Site-Licensing Program operates with its own proprietary software specially written for use on our TOUCHSCREEN SURVEYCENTRES all features listed on the previous pages are included as part of the software.

• The PollMaking software is very user friendly with a menu, making evaluation studies and surveys exceptionally simple to program.

• Real time, detailed reports available in presentation report format in an instant.

• You may program and conduct as many surveys as you wish, as often as you wish.

OpinioNation Inc. is the one research company in Canada that can bring to you professional, cost-effective market research and evaluation studies at the touch of your finger. We would be pleased to come to your office and conduct a demonstration meeting, showcasing the effectiveness of our TOUCHSCREEN SURVEYCENTRE. Let OpinioNation Inc. take the crystal-ball out of your decision-making process... Help you focus on your current & potential clients and put the profits in your bank account!

OpinioNation Inc. Suite 750 130 Slater Street Ottawa, Ontario, K1P 6E2 TEL. (613) 569-0002 FAX. (613) 594-8705 E-mail: mkeane@opinionation. ca Web Site: www. opinionation. ca

Company Information

Additional Details

Legal Name: OpinioNation Inc.

Contacts

Services

• Market Research

  OpinioNation Inc. provides a wide range of market research services utilizing our very powerful, multi-task, interactive, high-tech multi-media portable, TOUCHSCREEN SURVEYCENTRES to both private and public sector clients. OpinioNation Inc. is recognized nationally and internationally, as a leader in conducting research projects that assists clients with: service standard/quality evaluations, performance measurement studies, needs assessments, product surveys, issues/awareness surveys, employee studies, along with very sensitive attitude and habit studies.

Products

• Touch Screen Computers

NAICS Categories

• 417310 Computer, Computer Peripheral and Pre-Packaged Software Wholesaler-Distributors
• 541510 Computer Systems Design and Related Services
• 541910 Marketing Research and Public Opinion Polling

Additional Information