Mitchell Westlake
Mitchell Westlake is a consulting firm offering strategic and tactical marketing services with expertise in tourism, destination management, hospitality, wine and culinary, retail, and arts and heritage. The two principals of the firm, Erin Mitchell and Stephanie Westlake have years of hands on practical experience and personally execute all projects. Core services include marketing and communications plans, business plans, feasibility and market studies, branding strategies and campaigns, tourism product development, marketing audits, facilitation services and funding proposal writing.
Company Details
Company Information
Stephanie Westlake
Title:
Partner
Telephone:
(905) 468-5206
Fax:
(905) 468-8640
Erin Mitchell
Title:
Partner/Associate
Area of Responsibility:
Management Executive
Telephone:
(905) 262-6110
Fax:
(905) 468-8640
Email:
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Services
Strategic Marketing Services
Marketing Plans
The marketing plan includes a comprehensive needs assessment
phase followed by market analysis, situational analysis,
organizational analysis (SWOT), and target market analysis. We
identify goals and objectives, and recommended strategies and
tactics that are sensitive to your budget and timelines, and
provide your organization with the best possible platform for
success.
Business Plans
Our trademark is the customized approach we bring to the
planning process that addresses your specific needs and
reflects the unique and personal characteristics of your
business proposition.
Our business plan covers each aspect of the businessthe
operating environment, marketing, and operations. We
incorporate a complete set of pro forma financial statements
with detailed assumptions; the final plan is suitable for
presentation to financial institutions and potential investors,
and serves as an invaluable business reference tool.
Tourism Product Development
We have a wealth of experience developing products such as
customer loyalty programs, packaged tours, educational and
corporate programs, and special events. We will work with you
as project leaders to develop new product from concept to
launchassessing the viability of new opportunities while
identifying and avoiding potential pitfalls. We manage all
marketing and operational aspects including budget allocation,
critical paths and timelines, liaison with suppliers and
partners, test marketing
activities and channels of distribution.
Marketing And Sales Audits
We provide a comprehensive review of your marketing and sales
operations and related administrative structures and processes
in order to identify areas where the organization needs help.
We provide recommendations to improve systems and delivery that
will have a positive impact on your company image as well as
your bottom line. Following assessment, a concise final report
is delivered with recommendations for action.
Marketing Seminars And Workshops
We offer cost-effective, customized training programs for
individual businesses and associations.