Mathieson Communications

Mathieson Communications

Mathieson Communications is a marketing and communications
consulting firm. Our areas of specialty are information
technology and international markets. We provide strategic
counsel and implementation of comprehensive marketing and
communications programs for a range of clients, including small
and medium-sized enterprises, large corporations and government
organizations.

Company Details

Year Established: 1999

Company Information

Laird Greenshields
Title: Principal
Telephone: (514) 393-3252
Email: Click Here

Services

Marketing Communications Consulting

Strategy And Counsel Media monitoring and regular briefing sessions with our clients to review pending or potential issues as well as opportunities are the core of our strategy and counsel services. We devise and implement results-oriented media management initiatives to ensure a client's position is accurately reported while arguments of opponents are successfully countered. . Media training . Research and competitive intelligence reports . Strategic partnership management ! Arrange speaker opportunities

Strategic Corporate Writing Writers who understand and translate the strategy of corporate management are hard to find. It takes a blend of writing skill, business acumen, and corporate experience to understand the thinking behind a project and translate it effectively for various audiences. We're proud to offer our clients precisely that blend. . Company Overviews . Media kit development . Marketing Materials . Proposal Materials . Mission Statements . Employee and Shareholder Messages . Speech Writing . Strategy Presentations

Employee Communications With fewer layers of management, employees are being asked to operate more and more as decision?makers. This is raising the stakes for clear, effective communications. We handle a wide range of writing, planning, or consulting assignments. . News Writing for Employee Publications . Internal Publication Planning . Employee and Management Presentations

Short-term Projects We can quickly implement and produce desired results for projects such as media or analyst tours, trade shows, media monitoring and competitive analysis. We are able to assist clients with their short-term needs or offer organizations new to communications initiatives an opportunity to evaluate the benefits without excessive costs. . Press and industry analyst tours . Trade show support . Preparation and ongoing maintenance of databases

Market Research Our range of experience is broad. Our assignments have ranged from competitive analysis to determining ideal business partner candidates, to identifying potential prospects with corporate acquisition goals closely matched to a client's business objectives. Our clients include private sector and foreign government trade delegations.

Trade Shows And Conferences We identify opportunities for clients, based on their market development objectives or business partner relationships. Trade shows are a tremendous undertaking. To ensure an organization realizes full value on its investment - both employee time and exhibit costs - it must choose the right trade shows, then develop a strategic plan for each event. We help ensure our clients maximize their effectiveness at trade shows. We assist clients with: . Setting clear objectives for trade show participation . Selecting events most suited to objectives . Promoting attendance to key customers, prospects and media . Developing a leads generation campaign . Analysing the return-on-investment

Market Channel Development We help clients develop distributor and/or joint venture relationships with OEMs, VARs and system integrators. Potential channel partners are identified for the client using a multi- tier approach focusing on geographic and vertical market criteria. Coordinated media monitoring provides relevant market and competitor-related intelligence for incorporation in marketing plans.

Market Entry Strategies We help clients understand market opportunities. We select and define potential markets, calculate risks, calculate returns and investment requirements, and create unique market positions for technology offerings. We determine how to reach target customers and create strategies that align the key tasks needed to reach prospects with the marketing and sales resources (channels, media, etc.) best suited for the tasks.

Marketing Plan Development We assist clients with the preparation of a marketing plan to ensure adequate attention is given to analysing opportunities. We assess key market trends, vertical market opportunities, analyse the client's strengths and weaknesses related to new market development efforts, then recommend the best product strategy develop an action plan and set priorities.