Market Impact

Market Impact

Market Impact specializes in market research, strategic
direction, results-oriented sales and marketing programs,
creative corporate communications, Web site content, public
relations, and both technical and non-technical writing services
for high-tech companies, in IT, ISP, telecommunications, and
multimedia sectors.

Danna Yuhas, Market Impact's president, is also a regular
contributing author to Computer Dealer News (Canada), and writes
a monthly feature sales and marketing column for Markham Month,
Richmond Hill Month, and Thornhill Month Magazines.

Market Impacts services include:

Market Research & Analysis
 Feasibility Studies
 Competitive Analysis
 Customer Satisfaction Surveys
 Market Size, Trends, Opportunities

Strategy Development
 Positioning Statement
 Unique Selling Proposition
 Key Messages & Benefits
 Media & Communications Plans
 Marketing Plans & Product Strategies

Marketing Programs
- Customer Acquisition & Retention
 Direct Mail
 Advertising
 Product Launches
 Events, Seminars, Trade Shows
 Channel & End User Promotions

Web Site Content

Public Relations
 Media Kits & Press Releases
 Corporate Profiles/Executive Announcements
 Byline, Feature, or Technical Articles
 Customer Success Stories
 Media Plans

Communications
 Brochures
 Newsletters
 Sales & Marketing Materials
 Customer Success Stories/Case Studies

Technical Documentation
 Specification/Product Fact Sheets
 White Papers

The Following is a List of Clients, Past Employers, and Projects:

UUNET Canada, an MCI/WorldCom Company [Global Internet Service
Provider and Web Hosting Services]
Wrote spec sheets for UUCP, ISDN, T1 (DS1), T3 (DS3), Ethernet,
Frame Relay, Web Hosting, Collocation, and Analog Internet
Services. Wrote presentations entitled Access Services, The
10 Pitfalls of Web Hosting, Internet Backbone, UUNET
Advantage, and Web Services. Wrote corporate brochure;
executive announcements; advertisements; and CEO presentation
entitled UUNET versus the Telcos. Coordinated trade show
logistics/managed booth at Comdex, Internet World, Hot
Technology Show. Wrote web site content. Developed
communications plan, media plan, budget and collateral strategy.
Identified data base requirements.

AST Canada [Computer Hardware Manufacturer]
Developed communications/media plans. Launched 8 product lines.
Coordinated 70 national ski-racing events. Organized logistics
of 14 other events, including Comdex. Revamped Authorized
Dealer/VAR Agreements.

Interactive Image Technologies [Software Developer -
Electronics Workbench]
Revamped product packaging. Wrote technical brochures. Wrote
testimonials; direct mail; upgrade mailings; advertisements;
card pack; press releases; corporate profile; and executive
profiles. Designed/analyzed market research. Designed Customer
Satisfaction Survey. Specified database requirements.
Implemented/managed telemarketing department. Developed lead
management system. Developed strategic plans/budgets.

Bull HN Information Systems (MVS Multi-Vendor Services Division)
Developed framework to implement paradigm shift from one core
business area to another. Developed internal sales contest.

Crowntek Business Centre [Distributor]
Implemented customer satisfaction program. Implemented national
bilingual sales contest. Analyzed market research.

JOBnet, Division of FSPI Inc. [Internet-based company]
Conducted feasibility study/market research. Analyzed research
data. Recommended change in business model/target market for
turn-around strategy.

Job Skills [HRDC]
Audited marketing materials pertaining to Self-Employment
Assistance Program. Recommended changes to key messages,
benefits, and program sign-up procedures to attract more
candidates. Created communications plan. Wrote creative brief
for new logo and brochure.

Computer Methods (Canada) [Software Developer - Oracle-based
construction accounting and management software]
Wrote press releases, advertisements, and direct mail campaigns.
Organized events.

AGS Associated Graphic Systems [Distributor - SUN UNIX
Workstations and Frame Maker Publishing Software]
Launched/managed national dealer channel. Launched Frame Maker
in Canadian market. Wrote advertisement, press releases, Dealer
Agreement.

Acorn Financial Services
Marketing advisor. Wrote cold call sales solicitation letter.

Gutenberg Internet Services [Training Company]
Wrote press release and direct mail campaign for seminar.
Managed event logistics.

Alumni Computer Group Inc. [Software Developer - PC LAW
Accounting Software]
Developed/conducted market research/customer satisfaction
survey. Created unified corporate image. Changed creative
strategy. Refocused brand strategy. Wrote 24-page product
brochure, direct mail campaigns, upgrade mailings,
advertisement, and card pack. Developed sales information
package. Managed telemarketing department. Wrote white paper
entitled The Benefits of Automating a Small Law Office
Accounting System. Developed Export Market.

Gavel & Gown Software [Software Developer - Legal Practice and
Time Management Software]
Developed direct mail campaign.

Calcomp Canada [Printer and Plotter Manufacturer]
Conducted feasibility study for complementary supplies business.
Developed territory analysis format for field sales force.

Graphic Design Compu Systems (VAR and Training Company]
President/sole proprietor of this software reseller and training
company serving the creative design market.
Teleias Inc. [Network Infrastructure Consulting, Deployment, and
Management Company]
Wrote technical sales proposal template for sales force.

Envision Communications Ltd. (Small Business Resource Network
(SBRN) Content Provider]
Researched and edited 100 articles. Converted text into HTML
using Front Page 98.

D.S. Data Storage Inc. [Software Developer Televaulting: on-
line backup, storage, and recovery services for multi-platform
enterprise-wide LAN environments]
Re-wrote Web site content (http://www.dstelevaulting.com). Wrote
direct mail piece. Researched media and created public relations
plan.

Published Articles:

The Creative Brief: Creating a Plan, Computer Dealer News
(Canada), Marketing Feature, September 3, 1999

Why should people buy from you? Markham Month and Thornhill
Month Magazines, (Feature Market Impact By-Line), September 1999

Getting more leads with direct mail, Markham Month Magazine,
(Feature Market Impact By-Line), August 1999

Identifying buying influences in a complex sales process,
Thornhill Month, Richmond Hill Month, and Markham Month
Magazines, (Feature Market Impact By-Line), July 1999

Persuasive proposals, Computer Dealer News (Canada), Marketing
Feature, July 2, 1999

Is your business idea feasible? Thornhill Month, Richmond Hill
Month, and Markham Month Magazines, (Feature Market Impact By-
Line), June 1999

How to create a big name on a small budget, Thornhill Month
and Richmond Hill Month Magazines, (Feature Market Impact By-
Line), May 1999, 2-page article

The VAR survival challenge: getting back to basics, Computer
Dealer News, Marketing Feature, May 21, 1999

Leveraging technology on a budget, Markham Month, Thornhill
Month, and Richmond Hill Month Magazines, (Feature Market Impact
By-Line), April 1999

Marketing on a shoestring budget, Markham Month, Thornhill
Month, and Richmond Hill Month Magazines, (Feature Market Impact
By-Line), March 1999


To Be Published:

How to choose the right trade show, Computer Dealer News,
Marketing Feature, October 8, 1999

Training Courses offered:

Market Impact also develops and facilitates sales and marketing
courses that would be of interest to small and home-based
businesses, start-ups, and entrepreneurs. Market Impacts
courses are registered in the HRDC Interactive Training
Inventory database at http://www.trainingiti.com/

Current course listings include:
- 55 Ways to Promote Your Business on a Shoestring Budget
- Creating a Big Image on a Small Budget
- Getting Press and Media Coverage
- How to Write Copy that Sells
- Market Research for Small Business

Market Impact can design and facilitate custom sales or
marketing courses for any teaching institution that provides
services to small, home-based, or start-up businesses, and
entrepreneurs.

Company Details

Year Established: 1999

Company Information

Danna Yuhas
Title: President
Area of Responsibility: Management Executive
Telephone: (905) 477-2524
Email: Click Here

Services

Marketing Communications

Strategic Direction Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Technical Writing Services Technical Writing Services include specification and product fact sheets, white papers, technical Web site content, product brochures, technical byline and feature articles, advertisements, direct mail, and promotions for technical products. Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Public Relations Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Market Research Market Research & Analysis services include Feasibility Studies, Competitive Analysis, Customer Satisfaction Surveys, Market Size, Trends, and Opportunities, Segmentation, and Market Attractiveness. The following is a list of projects that have been completed: Feasibility Studies  Turn-around strategy  New strategic business unit Customer Surveys  Catalyst for performance-based compensation  Testimonials, creative strategy, key benefits  Understanding motivations, decision-making process, additional revenue potentials, price elasticity/sensitivity, and purchasing decisions Competitive Analysis  Positioning statement for CEO presentation  Unique Selling Proposition (USP), and key messages for printed and electronic marketing materials Market/Industry Analysis and Attractiveness  Redirecting sales efforts to more lucrative markets  Determining market potential Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Sales And Marketing Programs Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Corporate Communications Corporate communications services include newsletters, corporate brochures, Web site content, Corporate profiles, executive announcements, HR manuals. Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Freelance Writing Services Market Impact specializes in market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers

Marketing And Sales Training Market Impact develops and facilitates a variety of sales and marketing courses, which are specifically designed for home- based businesses, start-ups, and entrepreneurs. Market Impact is registered in the HRDC-sponsored Interactive Training Inventory database at http://www.trainingiti.com. Currently, Market Impact offers the following courses: - 55 Ways to Promote Your Business on a Shoestring Budget - Creating a Big Image on a Small Budget - Getting Press and Media Coverage - How to Write Copy that Sells - Market Research for Small Business In addition, these marketing courses complement Market Impact's core consulting practice, which includes market research, strategic direction, results-oriented sales and marketing programs, creative corporate communications, Web site content, public relations, and both technical and non-technical writing services for high-tech companies. Danna Yuhas, Market Impact's president, is also a regular contributing author to Computer Dealer News (Canada), and writes a monthly feature sales and marketing column for Markham Month, Richmond Hill Month, and Thornhill Month Magazines. Market Impacts services include: Market Research & Analysis  Feasibility Studies  Competitive Analysis  Customer Satisfaction Surveys  Market Size, Trends, Opportunities Strategy Development  Positioning Statement  Unique Selling Proposition  Key Messages & Benefits  Media & Communications Plans  Marketing Plans & Product Strategies Marketing Programs - Customer Acquisition & Retention  Direct Mail  Advertising  Product Launches  Events, Seminars, Trade Shows  Channel & End User Promotions Web Site Content Public Relations  Media Kits & Press Releases  Corporate Profiles/Executive Announcements  Byline, Feature, or Technical Articles  Customer Success Stories  Media Plans Communications  Brochures  Newsletters  Sales & Marketing Materials  Customer Success Stories/Case Studies Technical Documentation  Specification/Product Fact Sheets  White Papers