Kitchener, ON
Kitchener Hockey Sticks Ltd. has grown from a backyard operation to an international business occupying a 9, 000 sq. ft. manufacturing facility. Kitchener Hockey Sticks has positioned itself as a niche marketer, addressing the upscale performance oriented sporting goods specialty store market. Kitchener Hockey Sticks has a strong national base of dealers, distributors and wholesalers. These accounts are maintained by a sales force of approximately twenty individuals in Canada, forty-five in the United States and ten in Europe.
Kitchener Hockey Sticks sales have increased in recent years as the company has improved the product line and addressed a number of key marketing issues. The product line has been enhanced and renovated both from a cosmetic and performance perspective; the sales force has been improved and expanded; advertising has been created to promote increased brand awareness; and efficiencies in the plant have been initiated.
Kitchener pioneered the successful introduction of spectra fibres, an unusually strong and resilient woven cloth to strengthen blades and enhance durability. The company has also designed its own moulded pressurized fibreglass technology to build lighter and stiffer handles. Both innovations have been well received in various markets.
176 Forfar Ave.
Kitchener, ON N2B 3A1
CA
176 Forfar Ave.
Kitchener, ON N2B 3A1
CA
Legal Name: Kitchener Hockey Sticks Ltd.
Number of Employees: 35
Total Sales ($CDN): $100,000 - $200,000
CA
Title: President
Area of Responsibility: Management Executive
Phone: Show phone
Fax: Show fax
Email: Show email
339920
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