Company Overview

Market Research for Software and Engineering Products

The main service offerings of Johansen Marketing Consulting Ltd. (JMC)are customized market research services, market assessment studies, and the development of marketing strategies for new technical products in software, engineering and medical markets.

JoHansen Marketing Consulting Ltd. has done extensive market research in consumer and in vertica industrial markets to achieve various client goals such as:

*Market Assessment of Research Technology (MART) studies. *Assessing the market viability of a potential product before investing in an R&D program. *Making commercialization decisions on licensing versus new company formation. *Questionnaires and surveys of potential customers to finalize product definition and target market definition, e. g. to focus an R&D program. *Developing profitable U. S. market entry and marketing communications strategies. *Repositioning a product in a mature market to increase revenues. *Due diligence for venture capital organizations. *Preparation of investor documentation for entrepreneurs.

Market research experience includes GIS software, parallel processing hardware, automobile shredder residue plant, CNC reverse engineering system, hydraulic cylinders, polyurethane seals, arthritis pain meter, dental implants, recumbent tricycle, smart cards, compound semiconductors, solar-powered hazard light, technical training needs of local employers, electromagnetic field modelling software for RF/microwave engineers, expert system on blast wave properties for chemical plant safety engineers, FEA stress analysis software, compost bio-reactor and others.

JoHansen's clients include technology firms, investors, university researchers, government agencies and other consulting firms.

Professional memberships include the Association of Professional Engineers, Geologists and Geophysicists of Alberta (APEGGA), the Association of Professional Engineers and Geophysicists of British Columbia (APEGBC), and the Vancouver Island Advanced Technology Center (VIATeC).

Key Personnel:

Paul Johansen, President

Search terms: market research, marketing research, marketing consulting, technical products, technological innovation, venture capital, business plans, intellectual property, new venture strategies, product launches, market launches, United States, exporting, commercialization of technology, new products, new product development, technical sales

Company Information

Additional Details

Legal Name: Johansen Marketing Consulting Ltd.

Number of Employees: 3

Contacts

Services

• Management Consultant - Market Analysis/Planning/Research
• Market Research Services

Additional Information