Company Overview

Setting The Standard For CRM Market Analytics In North America

Generation 5 is a recognized leader in the development and implementation of sophisticated, next-generation Customer Relationship Management analytics and technologies.

Generation 5 produces industry-leading micro marketing data, software, and services to support advanced CRM initiatives for marketing and business development strategies. Mathematical Technologies deliver accurate and cost effective data mining and analytical solutions for databases with millions of records and thousands of variables.

Our exclusive Canadian 6-digit postal code level micro marketing databases are the most complete and geographically refined on the North American market. Generation 5s superb application knowledge makes us the strategic partner of choice for many leading organizations developing CRM-based B2B and B2C marketing strategies.

Speed And Value With Measurable Results Ensure Maximum Return On Your Investment.

From custom database development to sophisticated analytical services, Generation 5 consistently delivers actionable and measurable - business and consumer intelligence. For unparalleled insight into their existing and potential customer base, business professionals rely on Generation 5 to help them improve the equity of their brand, increase the lifetime value of their customers, and grow their market share.

Company Information

Additional Details

Legal Name: Generation 5 Mathematical Technologies Inc.

Contacts

Services

• Financial Wallet

  A clear understanding of your customers financial activities makes you more valuable to them, and vice versa. Generation 5 has developed a unique methodology that de-aggregates TaxfilerTM data back to the 6-digit postal code level, significantly increasing its value for targeting, profiling and prospecting.

  Financial Wallet includes detailed information including age, maintainers, income, and family for individual Taxfilers, and family / household summaries.

• G5 Reporting

  Generation 5s reporting services are designed to help professionals make informed, effective and timely business decisions. Available in a variety of formats, these reports deliver the most accurate, up to date and geographically refined business and consumer intelligence currently available. Formats and foci include:

  Standard Custom Demographic Expenditure MOSAIC

• Ltv Analytics

  New developments in data collection and analyses, information technology and database design have enabled the creation of a new breed of marketing tools. An analytical approach to value maximization allows marketers to score different types of customers over various life- and product-cycles, analyze their purchasing behaviours, and predict which customers are the most profitable, which relationships are worthy of additional investment, and which customers actually cost your organization money - all of which improve your competitive advantage and profitability.

• Market Analytics & Simulation

  New developments in data collection and analyses, information technology and database design have enabled the creation of a new breed of marketing tools. An analytical approach to value maximization allows marketers to score different types of customers over various life- and product-cycles, analyze their purchasing behaviours, and predict which customers are the most profitable, which relationships are worthy of additional investment, and which customers actually cost your organization money - all of which improve your competitive advantage and profitability.

• Predictive Modeling

  Accurate and up-to-date consumer intelligence gives marketers a real competitive advantage in the marketplace. And Generation 5s predictive modeling capabilities will increase your opportunities to make better decisions more quickly, and more frequently.

  Generation 5s mathematical technologies, proprietary analytics and massive data resources create information marketers can use.

  The Bottom Line: Predictive Modeling Reduces Risk

• Retail Analytics & Databases

  Applying sophisticated analytics to comprehensive, up-to- date databases will deliver valuable business intelligence retailers can use to maintain competitive advantage. A clear understanding of your best customers, who they are, where they live and what they are looking for in your stores will enable you to identify new opportunities and areas of untapped potential, create targeted promotions and develop winning CRM strategies to improve customer loyalty and drive sales.

Products

• Anysite Online Canada

  AnySite Online Canada is a subscription-based, web-enabled site location and market analysis tool that offers Canadian businesses current and comprehensive demographic, lifestyle and expenditure information.

  3 Easy Steps

  • Define Site: Using an address, intersection, postal

  code, city or latitude/longitude coordinates, locate any place in Canada.

  • Define a Trade Area: Apply any size rings, drive times,

  or create your own trade area.

  • Select Maps and Reports: Create reports detailing socio-

  economic, housing, income, expenditure, market segmentation characteristics of the trade area and thematically map one of those characteristics.

• Estimates & Projections

  Generation 5s Estimates and Projections database provides current-year and projected values for population, dwelling-type, household income, education and employment, and key expenditure variables.

• Family Expenditures

  An up-to-date source of consumer expenditure data, because of its dynamic nature, is the most predictive of future consumer spending. Beyond demographics, Generation 5s Family Expenditures Database includes annual household spending estimates for 800+ products and services. This data provides significant insight into your customer and prospect segments, enabling the creation of market share and share of wallet reports to inform marketing initiatives.

• G5 Portfolio

  G5 Portfolio is a customer, product and market analysis tool that enables users to create and analyze in-depth profiles of their customers, and then search markets, trade areas or other geographies for more of them.

  G5 Portfolio is comprised of Allocate and Solocast. Allocate produces demographic, expenditure and lifestyle reports for custom and standard trade areas; Solocast profiles customers, products and markets and performs detailed analyses to produce segmentation, market potential and customer penetration reports. Integrated into one package, these applications work seamlessly as a total solution.

• Mosaic Segmentation System
• Super Census

  Generation 5s Super Census Database provides current year, 6- digit postal code level demographic data, creating a comprehensive, accurate and up-to-date picture of the Canadian consumer landscape. Professionals from the Healthcare, Insurance, Financial, Environmental, Government, Media, Retail and Market Research sectors use Generation 5s Super Census database to perform detailed demographic analyses, create current customer profiles, and postal code level prospect lists.

Additional Information