Generation 5 Mathematical Technologies Inc.

Generation 5

Setting The Standard For CRM Market Analytics In North America

Generation 5 is a recognized leader in the development and
implementation of sophisticated, next-generation Customer
Relationship Management analytics and technologies.

Generation 5 produces industry-leading micro marketing data,
software, and services to support advanced CRM initiatives for
marketing and business development strategies. Mathematical
Technologies deliver accurate and cost effective data mining
and analytical solutions for databases with millions of records
and thousands of variables.

Our exclusive Canadian 6-digit postal code level micro marketing
databases are the most complete and geographically refined
on the North American market. Generation 5s superb application
knowledge makes us the strategic partner of choice for many
leading organizations developing CRM-based B2B and B2C
marketing strategies.

Speed And Value With Measurable Results
Ensure Maximum Return On Your Investment.

From custom database development to sophisticated analytical
services, Generation 5 consistently delivers actionable and
measurable - business and consumer intelligence. For
unparalleled insight into their existing and potential customer
base, business professionals rely on Generation 5 to help them
improve the equity of their brand, increase the lifetime value
of their customers, and grow their market share.

Company Details

Company Information

Timothy Leys
Title: Consultant
Area of Responsibility: Management Executive
Telephone: (416) 441-6800
Fax: (416) 441-2771
Email: Click Here

Kris Padman
Title: Consultant
Area of Responsibility: Domestic Sales & Marketing
Telephone: (416) 441-6800
Fax: (416) 441-2771
Email: Click Here

Lee Taylor
Title: Consultant
Area of Responsibility: Domestic Sales & Marketing
Telephone: (416) 441-6800
Fax: (416) 441-2771
Email: Click Here

Michael Elliott
Title: Manager
Telephone: (416) 441-6800
Fax: (416) 441-2771
Email: Click Here

Products

Mosaic Segmentation System

Super Census
Generation 5s Super Census Database provides current year, 6- digit postal code level demographic data, creating a comprehensive, accurate and up-to-date picture of the Canadian consumer landscape. Professionals from the Healthcare, Insurance, Financial, Environmental, Government, Media, Retail and Market Research sectors use Generation 5s Super Census database to perform detailed demographic analyses, create current customer profiles, and postal code level prospect lists.

Family Expenditures
An up-to-date source of consumer expenditure data, because of its dynamic nature, is the most predictive of future consumer spending. Beyond demographics, Generation 5s Family Expenditures Database includes annual household spending estimates for 800+ products and services. This data provides significant insight into your customer and prospect segments, enabling the creation of market share and share of wallet reports to inform marketing initiatives.

Anysite Online Canada
AnySite Online Canada is a subscription-based, web-enabled site location and market analysis tool that offers Canadian businesses current and comprehensive demographic, lifestyle and expenditure information. 3 Easy Steps 1. Define Site: Using an address, intersection, postal code, city or latitude/longitude coordinates, locate any place in Canada. 2. Define a Trade Area: Apply any size rings, drive times, or create your own trade area. 3. Select Maps and Reports: Create reports detailing socio- economic, housing, income, expenditure, market segmentation characteristics of the trade area and thematically map one of those characteristics.

G5 Portfolio
G5 Portfolio is a customer, product and market analysis tool that enables users to create and analyze in-depth profiles of their customers, and then search markets, trade areas or other geographies for more of them. G5 Portfolio is comprised of Allocate and Solocast. Allocate produces demographic, expenditure and lifestyle reports for custom and standard trade areas; Solocast profiles customers, products and markets and performs detailed analyses to produce segmentation, market potential and customer penetration reports. Integrated into one package, these applications work seamlessly as a total solution.

Estimates & Projections
Generation 5s Estimates and Projections database provides current-year and projected values for population, dwelling-type, household income, education and employment, and key expenditure variables.

Services

Ltv Analytics New developments in data collection and analyses, information technology and database design have enabled the creation of a new breed of marketing tools. An analytical approach to value maximization allows marketers to score different types of customers over various life- and product-cycles, analyze their purchasing behaviours, and predict which customers are the most profitable, which relationships are worthy of additional investment, and which customers actually cost your organization money - all of which improve your competitive advantage and profitability.

Market Analytics & Simulation New developments in data collection and analyses, information technology and database design have enabled the creation of a new breed of marketing tools. An analytical approach to value maximization allows marketers to score different types of customers over various life- and product-cycles, analyze their purchasing behaviours, and predict which customers are the most profitable, which relationships are worthy of additional investment, and which customers actually cost your organization money - all of which improve your competitive advantage and profitability.

Retail Analytics & Databases Applying sophisticated analytics to comprehensive, up-to- date databases will deliver valuable business intelligence retailers can use to maintain competitive advantage. A clear understanding of your best customers, who they are, where they live and what they are looking for in your stores will enable you to identify new opportunities and areas of untapped potential, create targeted promotions and develop winning CRM strategies to improve customer loyalty and drive sales.

Predictive Modeling Accurate and up-to-date consumer intelligence gives marketers a real competitive advantage in the marketplace. And Generation 5s predictive modeling capabilities will increase your opportunities to make better decisions more quickly, and more frequently. Generation 5s mathematical technologies, proprietary analytics and massive data resources create information marketers can use. The Bottom Line: Predictive Modeling Reduces Risk

Financial Wallet A clear understanding of your customers financial activities makes you more valuable to them, and vice versa. Generation 5 has developed a unique methodology that de-aggregates TaxfilerTM data back to the 6-digit postal code level, significantly increasing its value for targeting, profiling and prospecting. Financial Wallet includes detailed information including age, maintainers, income, and family for individual Taxfilers, and family / household summaries.

G5 Reporting Generation 5s reporting services are designed to help professionals make informed, effective and timely business decisions. Available in a variety of formats, these reports deliver the most accurate, up to date and geographically refined business and consumer intelligence currently available. Formats and foci include: Standard Custom Demographic Expenditure MOSAIC