FPM Marketing & Design

CA

FPM Network Benefits

FPM multi-partner and national alliances and partnerships network will benefit all agencies involved offering their clients a truly full-service marketing offering comparable to that of the major top-ten advertising agencies:

Share great ideas and best practises Provides peer to peer support Provides networking opportunities Attracts first-class marketing practitioners Business-to-Business Marketer Spending Stats* US/$Billions:

Trade Shows/Events - $17.3; Internet/Electronic Media - $12.5; Promotion/Market Support - $10.9; Magazine Advertising - $10.8; Publicity/Public Relations - $10.5; Direct Mail - $9.4; Dealer/Distributor Materials - $5.2; Market Research - $3.8; Telemarketing - $2.4; Directories - $1.4; Other- $5.1

Shawn McAteer is a senior-level corporate executive that has developed strategic sales/marketing plans steering start-up companies through the process of becoming going-concerns, including working with sales/marketing/product development VPs of mid to large enterprises (IBM, Cognos, Productivity Point International, Opera Lyra). Shawn has a Bachelor of Commerce Degree with a major in Marketing from Carleton University (Ottawa, Ontario). Shawn is the author of a best-selling book titled Business Dynamics Equals Business Success; and has over fourteen years experience in management consulting, sales management, marketing management, public relations, planning and research.

Shawn is developing and executing FPM Alliances & Partnerships Network Program expanding marketing disciplines service offerings and marketing communications agency geography coverage serving client brands in both Canada and United States (lead negotiating joint venture agreements and/or win-win revenue-sharing agreements with alliances and partnerships).

With FPM, his day-to-day responsibilities include business development project management, corporate strategic planning, developing relationships with alliances and partnerships across the broad spectrum of marketing disciplines /or geography coverage providing lead generation and growth opportunities for all participating agencies. FPM is developing and implementing innovative growth initiatives that will assist marketing communications agency owners/partners gain market share, reach new channels and clients, leverage technologies, operate locally and compete nationally aligning/partnering within FPM Alliances & Partnerships Network

FPM is a full-service agency that specializes in handling the marketing communications needs of small business owners; medium and large companies marketing divisions ( E. D. Smith Fruit Farms, Tim Hortons, Mercedes-Benz, Lime Ridge Shopping Unlimited, Sara Lee Household & Body Care, Salvation Army). FPM services include branding, creative/web interactive design, advertising and media buying, public relations, planning and research. FPM is developing formal-agreements establishing alliances & partnerships with marketing communications agencies that breathe life into client brands and their relationship with consumers. The work our alliances & partnerships produce will move markets or change behavior; our alliances & partnerships will inform, entertain and ultimately make powerful connections on behalf of their client brands. FPM alliances & partnerships benefit from this proprietary network of dynamic centralized services sharing collaborative tools. FPM alliances & partnerships will focus on their marketing core competencies, and benefit from a network of agencies across the broad spectrum of marketing communication disciplines.

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