Drakkar Marketing Global inc.
Since 1998, Drakkar Marketing Global Inc. offers expert consulting services in the fields of industrial marketing, export marketing and the development of international projects to North American manufacturing firms, helping them adapt, develop and position themselves strongly in their markets.
Whether its implementing export strategies, developing communication tools, establishing sales networks abroad or supporting the companys international and trade efforts, Drakkar Marketing Global has the expertise and practical experience required to meet the demands inherent in conquering new markets.
Over time, Drakkar Marketing Global developed a high level of multisector expertise as a result of its work with companies from a wide range of industrial and manufacturing sectors including:
Textile industry, threads, textile techniques, geosynthetics
Software, electronic chips, security industry
Plastic product industry
Wood and home furnishing industry
Construction materials, equipment and manufactured products
Horticultural and landscaping products
Civil engineering, geotechnical and environmental consulting firms
Research centres and laboratories
In order to facilitate the access to a one-stop of know-how and innovative ideas, Drakkar Marketing Global relies on a network of strategic partners which allows it to offer company diagnosis, strategic planning, and organizational management services adapted to the needs of its customers.
Company Details
Year Established:
1999
Total Sales ($CDN):
$200,000 - $500,000
Number of Employees:
2
Company Information
Ren Normand
Title:
President
Area of Responsibility:
Export Sales & Marketing
Telephone:
(450) 651-9137
Fax:
(450) 651-2714
Email:
Click Here
Services
Marketing Strategic Communication Tools
International Marketing Strategies
1. Marketing Strategies: the ultimate weapon in the development of foreign markets
Four major activities are involved in the successful development of export markets:
1.1 Analysis of a companys internal environment
The companys strengths and weaknesses
Resources and abilities
1.2 A more extensive study of target markets
Studying economic data, supply and demand, the competition, distribution, market segmentation
Barriers and opportunities for the company
1.3 Participation in actions in the field
Prospecting, identifying and contacting potential clients and partners
Field visit, meeting with buyers and participating in trade shows
1.4 Implementation of export strategies
Market penetration, product, price, promotion and distribution strategies
Sales program
Action: Partnership Research
3. Sales networks abroad help the exporter to succeed
Choice of export distribution networks: direct or indirect sales channels, industrial agreements and strategic alliances.
Partnership research.
Development and implementation of manufacturers agent channels in the US.
Providing structure and supervision to agents; going out in the field to meet clients.
Management and follow-up of export sales networks.
Marketing Or International Trade Support
4. Marketing or international trade support: added value for personnel
Knowledge required in marketing and international trade is quite varied. Small and medium-size companies need the support of a faciliator, a beacon to guide them and help them make enlightened decisions. They want personalized services to help them to export, to apply the theories theyve learnt, to shift into action mode, and obtain concrete results from their market development project.
Manufacturing companies need to have, in the field, real people who are well informed and capable of identifying opportunities for growth. In addition to a sharp business sense, these people have an overall view of the many steps involved in a successful market development project and an in-depth knowledge of strategic marketing. They are keenly aware of the fact that, today, a mastery of marketing is the ultimate tool for standing out from the competition both locally and internationally.
Development and implementation of a personal support program with coaching for members of the companys marketing or exports divisions.
Outsourcing of marketing services.
Supervision and management of exports, travelling to targeted markets, representation.
Advising the companys senior executives on international marketing strategies.