DOMINION Sales & Marketing Services Inc.

DOMINION Sales & Marketing Services Inc.

We have 3 operating companies that have been guaranteeing the results of our sales & marketing programs since 1991. We are trusted by some of the most recognizable companies in North America including, IBM, SAP, Microcell Solutions (FIDO), Zellers, TD Canada Trust, HomeHardware, Sleeman Breweries, The Vancouver Sun & Province, Concord Pacific Group, Navigata Communications(A SaskTel company), Primus, Nalleys Canada, Telus, Wild Planet Toys, Canada Place Corporation, and many more smaller companies. To learn about our Results Guarantee and performance based fee schedule visit our websites today.

Our list of services include:

Increased Sales
Business & Marketing Plans
Consulting
Contract Sales Teams / Executives
Creation and Production of Marketing Collateral
Database Services
Internet Campaigns/Websites/Search Engine Optimization
Merchandising
Presentations
Sales/Marketing Employee Recruiting
Sales Scripting/Training & Management
Sponsorships
Telemarketing

Increased Investment
Business & Marketing Plans
Creation & Production of Investor Relations Presentations
Public Relations

Special Events
Campus Marketing
Credit Card Promotions
Corporate Events & Product Launches
Product Demonstrations

Branding
Branding
Advertising Campaigns
Copywriting & Slogan/Tagline Development
Logo & Corporate ID Development
Marketing Research
Media Buying
Trade Shows & Exhibitions

Company Details

Year Established: 1991

Number of Employees: 28

Company Information

Tyler Dawson
Title: President
Telephone: (604) 878-0898
Email: Click Here

Services

Business & Marketing Plans

Consulting Today agility is far more important than size. As market conditions rapidly change and competitive pressure increases, you have to be able to respond at a pace that keeps you ahead of the pack. Often in pressure situations the company view gets narrowed and it is difficult to remain objective. The DOMINION team provides an experienced network of talent to draw from, able to respond to any situation. Rather than being an additional cost, using outsourced consulting can be more cost-effective than diverting internal resources or going through a cumbersome hiring process. DOMINION'S consulting team will provide an action plan and the expertise that can be mobilized quickly. You will benefit from our results guarantee by receiving the same 'skin in the game' dedication that you would get from a full-time employee, but without the ongoing liabilities.

Contract Sales Teams / Executives In a dynamic business environment change needs to happen quickly. You may have a new product launch that requires a short-term marketing and branding punch or the start of a new sales campaign that requires increased coverage. Regardless of the situation, DOMINION has been there providing contract individuals and teams for long or short-term programs to nationally recognized companies. Why would you use DOMINION to provide your team? Our contract sales teams and executives come with the DOMINION results guarantee that ties compensation directly to results. WE ARE SUCCESSFUL WHEN YOU ARE SUCCESSFUL. Companies that utilize DOMINION to provide contract sales teams or executives avoid costly recruiting fees and get a team that is motivated to deliver immediate results.

Creation And Production Of Marketing Collateral Your collateral has to tell your story with the same impact as if you had delivered the message personally. We build collateral around the desired end-result. Increased sales, generating investment, or whatever your goal, we have created collateral that draws action from the audience. Our unique 'tell them what you're going to tell them' process ensures your message is formulated quickly and then delivered in a memorable way. We will not just take an order to do a brochure or design a logo. All alternatives are explored to guarantee sound reasoning behind the decision to produce your marketing collateral. We have found this is an area where companies can spend thousands of dollars for something with a short shelf-life that ends up as scratch paper. We ensure that any collateral we produce has equity and functionality that retains its value with the audience well after it has been read or viewed.

Database Services Garbage in - garbage out. It is a simple concept to understand but much more difficult to put into practice. The information you collect about customer activity is one of your most valuable assets. The DOMINION team are experts at database management and configuration. Whether it is in-depth analysis of your current data, creation of a full CRM solution from scratch, or utilizing one of our comprehensive lists for lead generation, we can provide a turn-key program. We can help you extract or develop equity from a database that results in greater efficiencies, more focused campaigns that generate higher responses, and most importantly - increased sales.

Internet Campaigns/Websites/Search Engine Optimization Do you want your website to be more than an online brochure? A strong web presence has become an absolute necessity for any size business, but it is an increasingly difficult task to stand-out and get your message seen and heard. DOMINION has been using internet technology as a marketing tool since the very beginning. Effective use of the web is a science all its own and we approach it that way. Our process begins with an in-depth analysis of your industry and competitors, we then build positioning 'keyholes' that separate your site or campaign from the hoard. Finally, we deliver it to the audience in a fashion that drives action. There is no point to driving traffic if there is no action taken by site visitors. DOMINION delivers more than web-based print and images, we put tools in the hands of your customers to help them make key buying decisions and to use your site as a resource so they return again and again.

Merchandising Merchandising is part science - part art. Do your retailers present your product so it passes the 'six foot test'? Do they utilize all the elements of your brand? Jumpstart delivers a merchandising strategy that makes it easy for retailers to position and display your product in the most effective manner while ensuring your brand and standards are maintained. Jumpstart provides you with the following comprehensive merchandising services: Develop merchandising and sales strategies/point-of-sale materials. Visit store locations for inventory management and re-stocking. Conduct product knowledge and sales training programs targeted at retailers. Provide comprehensive reporting and feedback. Create eye-catching POP materials that will sell more of your product. Provide in-store sales staff to demonstrate and sell more of your products. Jumpstart has provided merchandising support to some of the best known brands in the country. Whether it is a multi-store new product launch or a 'silent shopper' campaign we have the expertise to elevate your merchandising program.

Presentations The only thing worse than no presentation is a poorly delivered presentation. If you have ever sat through a flat PowerPoint you know what we mean - it can actually do more harm than good. DOMINION has been building exceptional presentations for 10 years. A successful presentation to your audience has all the elements of a movie production. We have a unique approach; we design every presentation whether it's a PowerPoint, Flash, or flipchart by starting with a script. What is the story the audience will leave with and recall? How will it be memorable? How will they be entertained? Do you feel confident that your message was understood? What will compel them to take action? DOMINION designs and builds presentations that are remembered long after they have been seen. You can't afford to leave any doubt about your message.

Sales/Marketing Employee Recruiting Why would you choose DOMINION to help build your sales and marketing team? Simply stated: because we are sales and marketing experts and know what to look for. We have been building sales and marketing teams for nationally recognized companies for 10 years. Whether we build a team of one or one-hundred, that team comes with a results guarantee. We are extremely tough in our criteria and only work with proven performers that have established track records. Our clients benefit because we have a team of top performers that can be mobilized quickly without the traditional liabilities. When you need sales and marketing experts, get the experts to find them.

Sales Scripting/Training & Management What is your story? Can it be easily duplicated inside and outside the organization? A sales script has to be clear, compelling, and entertaining without being distracting. We don't just create scripts for people to read, we create a story that can be duplicated by your sales team and more importantly, by your customers. Having a compelling story that can be told by other people effectively expands your brand and generates referrals. Once the storyline is developed it has to be delivered and there is no greater truth than 'it is all in the delivery'. DOMINION creates a scripting and training program that will ensure your team is consistent and delivers the message that takes the customer through the right process to come to a buying decision.

Sponsorships When it comes to producing successful sponsorship programs there is no substitute for experience. A sponsorship relationship often involves creating a relationship or inventory that did not previously exist. The sponsorship relationship goes beyond a customer and is much closer to that of a business partner. You need someone who knows the ropes, has put successful deals together, and understands the process of proper research, value creation, and creating a compelling presentation. The acquisition of sponsorship funds has become highly competitive and whether you have an established event and want to generate new funds, or are starting from scratch, working with DOMINION gives you the experience and established contacts to make it a memorable event.

Telemarketing Telemarketing receives a poor stigma for one reason - it is done poorly. Lead Generators International (LGI) has designed and operated telemarketing programs that have become the standard for some of the largest national companies. We have successfully ran an array of projects - including sales lead generation, setting appointments, market research, surveys, driving traffic to your website, database or mailing list purge, business development, seminar or event invitation. LGI has compiled a team of professionals to over-achieve standard results. LGI can turn an existing telemarketing or call centre team from 'a necessary cost' to a powerful profit centre.

Creation & Production Of Investor Relations Presentations In the early stages of company development, impressions are everything. Investors will make decisions based on the confidence you build, often from their first contact experience. Competition for investment is intense, as is the scrutiny now applied to business plans and investment presentations. In order to be successful there can be no doubt in the mind of the investor along any step of the process. A clear, concise, confidence-inspiring story about your company and the opportunity must be presented in compelling fashion. Everything from the message to the materials needs to demonstrate a thorough and professional approach. DOMINION has been developing successful investor relations and solicitation programs since 1991. In an arena where you only get one shot, make sure you've got the right talent and experience to help you win.

Public Relations What is the point of a great story if nobody hears it? We have all heard stories of 'public relations nightmares'. The public perception of your company is their reality. It is not to be taken lightly or adjusted as an afterthought. At DOMINION we have experts in brand presentation and management. We apply our unique 'layered' approach to building your public relations strategy foundation. With a strong foundation in place, campaigns are more effective and responsive to changing circumstances. DOMINION takes your reputation as seriously as you do. Put a team in front of you that knows the ropes and has developed successful public relations programs for top national brands since 1991.

Campus Marketing Marketing to this dynamic audience takes experience. What's in can quickly become what's out. It is much more than just selling to a niche market, it is developing a campaign built on understanding the culture. Hitting the mark with the college market can yield excellent long-term results, being off-centre can be a costly mistake. Jumpstart provides a full campaign solution beginning with accurate research and strategy development through site and staff selection. Jumpstart has developed a national reputation for developing creative and effective campus marketing campaigns. Put that experience to work for your program!

Credit Card Promotions Credit card promotion, intercept programs, and tabling have long been a core Jumpstart specialty. We supply total turn-key solutions for our clients; from staffing, incentive creation, location set-up, to application qualifying and submission. We have the expertise to deliver qualified credit applications and to up-sell additional services. Jumpstart has achieved some of the highest approval rates and up-selling rates of value added insurances, achieving approval rates as high as 87% on some campaigns and credit card insurance acceptance by credit card applicants as high as 80%. Jumpstart doesn't just put bodies out to distribute applications; we have a proven process that generates higher sales, greater uptake of additional services, and superior return on the program. Make the most of your promotion opportunity by getting Jumpstart's years of successful credit card promotion programming to start your campaign off right.

Corporate Events & Product Launches Want an event that makes people sit up and take notice? Wouldn't you like them to talk about a launch long after it was complete? We cut our teeth in the business in 1991 delivering events and launches that were creative and distinct. What separates Jumpstart from other companies is our ability to present your company or product in a memorable way while keeping a strict eye on your budget. Bigger is not better. Throwing more money around is not the science of successful corporate events and launches. It is to create value and equity in every phase of the program so the event or launch has life prior to the event and extended presence following the event. We are sticklers for details and leave our clients free to run their business while they enjoy peace of mind that their event or launch is being professionally handled. Jumpstart approaches every event as something unique and the same painstaking detail that goes into script creation for our presentations goes into your event. Give your customers something they can talk about by having Jumpstart design your event.

Product Demonstrations A product demonstration is often your first contact with the customer. It is critical that everything from the quality of staff representing you, to making sure your product is presented the way you want, is done to perfection. Jumpstart has created demonstration programs for a wide variety of clients from national chains to start-up companies. Jumpstart does not just hire people to hand out samples, we bring specialized experience in retailing strategy and placement. Our staff will not only know the product; they will know about your company and its values. Our clients and their customers are always impressed at how well we match their products with the right Jumpstart staff. Your product will be presented with the same enthusiasm and pride as if you had done it yourself. You can't afford anything else with your first line of customer contact. Let Jumpstart's expertise and passion bring outstanding delivery into your product demonstration strategy.

Branding Branding is an easily misunderstood and misused term. Many companies fall into the trap of believing that surface graphics and a logo make up a brand. DOMINION takes a very different view. There is more to branding than just creating an appearance. We see a brand as something that defines the company in terms of interaction with customers, suppliers, and employees. The brand should extend to every facet of the company, guiding actions and determining standards. When choosing someone to assist in brand development, it is critical that you ask about their process. You should see in-depth analysis of your company, competitive audits, and a meticulous approach to building the brand. DOMINION has developed a comprehensive process that will guide you through every step so you will feel confident about the direction and how the end-result will be derived.

Advertising Campaigns If ever there was a time when agility is more important than size - it is now. With dynamic influences changing the market place you need a campaign that can respond and keep pace. DOMINION has developed campaigns for some of the most recognized national brands, such as the tremendously successful FIDO campus marketing campaign. DOMINION was chosen for our ability to develop a unique program that was cost-effective and could be implemented quickly. We do not measure success by awards for campaigns. We measure success by increased sales for our clients.

Copywriting & Slogan/Tagline Development When it comes to getting your message across in a clear and concise fashion there is no substitute for experience. DOMINION has been producing impactive copywriting, storyboard development, taglines and slogans since 1991. We insure that it will not only stand on its own, but can also be incorporated into a larger strategy without missing a beat. Don't take a chance on being misunderstood or leaving a wrong or incomplete impression - let the experts at DOMINION craft something memorable.

Logo & Corporate Id Development Although we believe that logos and corporate IDs need to be part of an ongoing, integrated brand strategy, oftentimes an updated look to bring broader appeal or reflect a shift in the company direction is necessary. Logos and corporate IDs still must be developed with a full understanding of the company's past, present, and future. Many clients are surprised that DOMINION begins development with in-depth analysis and interviews in order to identify key elements and messages. We always find a way to present your logo and corporate ID in a way that will be memorable and not just placed into a rolodex and forgotten.

Marketing Research Marketing research is often an overlooked and underutilized tool. It is also mistakenly believed that only large companies have the resources to conduct these vital activities. With DOMINION, you get a comprehensive source for industry data, trends and analysis. Our team will sit down and not only present the material, but discuss appropriate strategies on the findings. Whether you are seeking an update on the competitive landscape, need an evaluation of existing program effectiveness or new product testing, DOMINION can provide answers quickly and cost-effectively.

Media Buying Today media buying is very sophisticated. There are more options for you to communicate your message than ever before. It is now critical to insure you are getting the most for your money. DOMINION has years of experience in creating media programs that generate awareness and drive action across all mediums. Intelligent media buying involves timing, a mix of methods, and careful monitoring of results. DOMINION provides a complete turn-key package from design, budgeting, to detailed tracking and analysis.

Trade Shows & Exhibitions Whether it's a local exhibition or national scale convention, DOMINION has produced innovative displays, materials, and special promotions. DOMINION can also provide trained professionals to represent your company, allowing your key people to do what they do best. Rather than using internal resources, companies rely on DOMINION's experience and knowledge to insure successful events. You are not expected to be an expert in trade show or exhibition production, so get the team that is. Leave the production to us and enjoy the show!