Curve Communications Group Ltd.
About Us
In 2000, two media professionals joined forces with the mutual objective of creating an agency that would stand apart. A philosophy of superior service, innovative collaboration and unique industry insight launched Curve Communications.
Over the past five years, Curve has developed a reputation for tactical thinking, creative integrity and professional service. Curve has grown to include writers, media buyers, designers, media relations specialists and business strategists.
We are now a respected full-service agency that works with some of B.C.s top contracts in all sectors of the community including the corporate, arts, entertainment and government sectors.
Our experience as media professionals has given us unique insight into building contacts and expressing a clients message to the right audience. Whether our team is handling a crisis, staging an event, writing a press release, brokering an ad buy, or designing a website, we are committed to meeting your needs from the start of every project to the finish.
Services
Curve Communications is a one-stop shop, offering complete media and communications services:
Media Buy and Promotions
Media Relations
Media Centre Management
Press Kit Creation and Dissemination
Writing and Editing
Brand Launching
Media Monitoring
Speech Writing
Trade Show Support
Database Management
Crisis Communications
Creative Services
Advertising
Video Production
Website Design and Graphic Design
Event Management and Marketing
Public Relations
Media Relations: We help clients build strategic relationships with media using a number of tools, from writing press releases and pitching story ideas to media outlets to offering media relations training to organizations. We succeed in helping companies of all sizes communicate the right image for their business.
Crisis Communications: As crisis communications specialists we work with clients under the most stressful situations to help handle the issues. Our hot team is well informed and well prepared to manage any crisis and quick to meet our clients changing needs.
Media Centre Management: At any of our onsite media centres, we run a smooth operation. We are organized, efficient, and professional. We arrange media interviews, field media phone calls, prepare speakers, provide customized story ideas, and distribute press materials.
Strategic Planning: Whomever you want to reach, wherever they are, we will help you craft the most effective media relations strategy. Whether you need a fresh marketing and communications strategy or help getting in the news, we drive our work with a consistent creative process. It marks how we collaborate with clients, from the initial assessment to a projects finish.
Press Releases/Kits: Our press releases and press kits help get your information to journalists, onto the best websites, and into the hands of the broadcast media. We tailor your message to fit their beat/profile and get it there in a timely manner. For the most effective results, we combine press kits with telephone and email pitches.
Speech Writing: Our speech writing is customized for each speaker and their audience. We have written materials for CEOs, company presidents, and company representatives. We are quick to edit speeches given a moments notice and have written speeches for many events including the Pacific International Auto Show and the Pacific National Exhibition.
Community Relations: Whatever the scale or type of project, our goal is to maximize the quality and reach of your marketing and communications investment to make you stand out from your competitors. We host and organize community events and sponsorships and get to the heart of the issues in your community.
Government Relations: We work with top decision makers and policy makers to communicate campaigns and ideas with those who have a direct impact on business and your milieu.
Advertising Buy and Promotions
Media Buy: Curve Communications is an accredited advertising agency that handles media buying services for a number of respected clients. We have a unique approach when it comes to agency business. We are not about buying, but tailoring advertising solutions to your needs while keeping budget in mind and end results in sight at all times.
Media Promotions: With each client, we use our creative team to devise promotional ideas that centre audience attention. We have a proven track record of engaging media to support an endeavour and build value-added packages, which increases focus during key advertising periods.
Media Sponsorship: Curves priority with all clients is to secure a third-party endorsement, achieving this mainly through media sponsorship. We devise a plan that not only meets our clients needs, but engages and proves profitable for media involvement. By meeting the needs of both the media and our clients, we are able to secure valuable endorsements and create an arrangement that adds to the overall advertising package.
Advertising Creative: Our forte is combining advertising dollars with unique and creative promotional ideas to focus attention on products and events at key times to get the most out of your dollar. Curve is on top of trends in all demographics and strives to find the best place to engage consumers and drive your business.
Other Marketing Services
Corporate Sponsorship: Servicing our clients needs takes us in many directions; one of those is sourcing like-minded companies to join in mutually beneficial partnerships. For both events and corporate clients, we have a proven history of researching partnerships and executing deals that are a win-win situation for all parties involved. Our goal is simple: we provide our clients with the best service possible to achieve the greatest exposure.
Direct Marketing: This is a very powerful advertising tool when used correctly. Our strategy is centered on garnering audience attention. Our services in this area include devising unique creative, and distributing it in a manner that gets noticed and leads to consumer action.
Database Management: With large events, managing lists and databases is an extremely large task that requires expertise and experience. Curves experience runs the gamut from managing an attendee list and media lists to targeted sponsor lists. We have a proven history of organized management, accurate list-building techniques and timely distribution of information.
Marketing Collateral: Through our team of creative minds and strategic partners, we can take your concept and ideas, focus them into a consumer-targeted piece and deliver on time and on budget.
Creative Services
Curve can manage the visual needs of your project or event, from graphic design of accompanying materials, to photography and video production editing, to trade show displays. We can also handle the design and writing of annual reports, newsletters, websites and press kits. The Curve creative team keeps your message and audience first in mind to develop successful and consistent campaigns.
Graphic Design: Logo design, letterhead, press kits, newsletters and any other visual product can be created to reflect the message and tone of your organization or event.
Advertising Creative: With a creative, team-oriented staff and numerous strategic partners across North America, Curve can bring together a panel of idea generators that cannot be beat.
Web Design: Your website should communicate clearly and engage your audience. We can create or revamp your site to become a more successful tool.
Photography and Video Production: We take our cameras onsite to capture your event or launch, or to create b-roll for your files. We further manage video through editing and compilation for a polished result.
Writing and Editing: Your websites, newsletters, annual reports and press kits will benefit from our ability to write clearly and to communicate your key messages.
Press Kit Creation: Our press kits are built to fit our clients messages. From elaborate, bold designs to a more conservative approach, we have done it all. We can create eye-catching press kits with the content to support them.
Trade Show Display: Our backdrop, poster and collateral material design will attract the audience and bring attention to your message or service.
Event Planning and Management: Our philosophy of event management is simple: our client is most important. We do our best to accommodate the media and guests during every event to deliver assistance as needed and to ensure all parties are satisfied. Our talented team combines their skills and creative quirks to incorporate an atmosphere of achievement and understanding.
Annual Reports / Publications: We can take over the compilation and design for your annual reports and other corporate literature. We design a consistent look or theme and produce a well-designed and well-written product that will reflect your organizations success.
Partial Client List
Corporate and Government
B.C. & Yukon Community Newspapers Association
British Columbia Ready-Mix Concrete Association
ComBase
Environment Canada
Homeworks
Info Touch Technologies
Katimavik
Livingspace
Natural Resources Canada
Pacific National Exhibition
Propstar
UBCM
Tradeshows and Events
Cloverdale Rodeo & Country Fair
Dalai Lama
UBCM Annual Convention
Disney on Ice
Driven to Perform
EECO Environment & Energy Conference
Fair at the PNE
GLOBE Series of Environmental Business Conferences (GLOBE Foundation)
Ma Murray Community Newspaper Awards
Pacific International Auto Show
Playland Amusement Park
Qiao (China Acrobatic Circus)
Ringling Brothers and Barnum & Bailey
Vancouver International Boat Show
Vancouver Motorcycle Show
West Coast Women's Show
Film, Television, and Theatre
Beachcombers TV Movie
Paperny Films Thirst for Life
Soapbox Productions
Mom's the Word
o.com (documentary)
Point Blank Comedy Series on the Comedy Network
Spook: The Movie
Company Details
Year Established:
2000
Total Sales ($CDN):
$1 - $100,000
Number of Employees:
8
Company Information
George Affleck
Title:
Chief Executive Officer
Area of Responsibility:
Domestic Sales & Marketing, Management Executive, Finance/Accounting, Government Relations
Telephone:
(604) 684-3170
Fax:
(604) 684-3171
Services
Public Relations, Advertising And Integrated Marketing Solutions