Company Overview

In addition to their formal training and experience, some staff members have completed additional training through Statistics Canada through the following courses:

• Survey Methods and Questionnaire Design; and
• Processing and Interpreting Survey Results.

Company Information

Additional Details

Legal Name: Claros Research Corporation

Number of Employees: 15

Contacts

Services

• Advanced Statistical Analysis

  Our statistician can perform advanced statistical analysis on your in-house data, or data collected by us on your behalf.

• Demographic Profiles

  Demographic profiles can be determined for specific geographic locations, and/or databases. Profiles can contain over 600 characteristics including age, sex, marital status, ethnic origin, highest level of schooling, and income, among others.

  Your own client database can be very powerful in determining their demographic profile. Using postal codes and other variables, it is possible to determine the demographic composition of clients, and to locate new potential clients by finding where they might live based on similar demographic characteristics.

• Focus Groups

  We can moderate focus groups to gather information on issues. The focus groups may not be representative of the whole but it is an effective method to identify and/or explore issues in depth.

• Interactive Sample Size And Error Rate Calculators

  Use our interactive calculators to determine how big your sample size should be of any given population, or determine what your resulting error rate is if you have already fielded your surveys to your sample.

• Mystery Shopping

  Mystery shopping is used to determine how staff members in the organization service clients. Equipped with questionnaire and research objectives, Insight Research & Consulting associates are given the task to pose as a client, and evaluate services received, either in person, or by telephone.

• Quaterly Newsletter

  We invite you to subscribe to our quarterly English newsletter for articles and tips related to marketing research.

• Research & Questionnaire Design

  We can help you design a research plan that fits your object- ives and data needs. Once the plan has been established, our questionnaire design experts will work with you to design a questionnaire that fulfils your data needs.

• Research Services
• Satisfaction Surveys

  We can assist you in determining the level of satisfaction with your products and services by surveying clients, visitors, members, etc.

• Telephone Interviews

  Telephone interviewing can be a valuable tool to reach specific individuals, or the public at large. It is an effective method to reach people in a short time-frame, and to facilitate additional probing by the interviewer.

  Our newly expanded telephone interviewing facility offers computer-assisted telephone interviewing (CATI) to provide you with state-of-the-art services.

NAICS Categories

• 541910 Marketing Research and Public Opinion Polling
• 911110 Defence Services
• 911310 Federal Labour and Employment Services
• 911420 International Assistance

Additional Information