Campbell & Company Strategies Inc.

Campbell & Company Strategies Inc.

Campbell & Company Strategies Inc. is a full-service communications firm providing public and private companies,
associations and individuals with strategic communications,
marketing and public relations services.

Campbell & Company Strategies Inc. helps its clients market
products and ideas through local, regional and international
media coverage; raise corporate profiles in key financial
markets; develop awareness and interest among customers,
employees and investors; and manage controversial public
issues.

The company provides expertise in the following areas:

media and public relations

event management and media promotion

corporate communications to key industry audiences

product launches

news releases, media backgrounders and media information kits

writing and editorial services

financial and investor communications

advertising and media placement

print production, design and typesetting of brochures,
newsletters and other printed materials

competitive research, market intelligence, customer surveys
and focus groups

presentation skills and media interview training

trade show and conference media relations and promotion

issues research and management

crisis communications

marketing and promotional communications.

Tel.: (604) 888-5267 Fax: (604) 888-5269
E-mail: scampbell@campbellpr.bc.ca

Media and public relations

The marketing of products, services and ideas can be greatly
enhanced by timely coverage in the appropriate media of print,
radio, television and the Internet. Used strategically, media
coverage can help leverage the dollars committed to a
promotional advertising campaign, or provide support to sales
representatives when they enter new markets. The opportunities
to obtain coverage are numerous, encompassing coverage in
trade magazines and industry journals, daily and weekly
newspapers, radio and television news programs and talk
shows, and Web sites and discussion groups on new
communications channels such as the Internet.
It is vital that all media coverage be organized to reach the
client's business objectives.


Corporate communications

In today's fast-paced business world, it is not enough to ensure
products and services receive market attention. It is important
that the corporate perspective be communicated strategically
to ensure the company is positioned as an industry leader.
Communications programs available in this area include speech
writing and development, community relations programs, corporate
donations, customer relations, investor communications, and image
advertising designed to develop a position of strength and
leadership within the company's target markets. Our personnel
have also had experience assisting corporations in changing their
logo and company name and in the strategic communications aspects
of the launch of new companies and public services.


Event management and media promotion

Corporate events present an opportunity to communicate with
important groups and key audiences; they advance company
interests in a public setting. In the past, our company personnel
have provided counsel and handled all details involved in
organizing media and investor relations tours, company
receptions, open houses, AGMs and other corporate gatherings.
We have also worked closely with our clients to ensure that
events they organize or sponsor are well covered by the media.


Writing and editorial services

Campbell & Company delivers clear, concise and informative
writing for client brochures, newsletters, speeches, trade
magazine articles and investor notices. The company provides
assistance to clients at every level -- from the start of
research and the early drafts to simply polishing the client's
final versions; these are all designed to ensure client-written
communications are professionally produced and represent the
company well in the marketplace.


Financial and investor communications

Information is power. In today's era of expanding information
needs, financial analysts and investors require factual,
jargon-free information and analysis that will place the company
and its products in context. We bring our business knowledge,
extensive writing skills and client experience to the table to
produce newsletters, investor bulletins, financial news releases
and analytical reports that provide the information and, more
importantly, the financial context in which investors make
informed investment decisions.


Advertising, print production, design and typesetting

Advertising, printed brochures, newsletters, business cards,
folders, letterheads and other materials represent the company's
products and services in situations in which the company's
employees are not present. We work within the corporate budget
to ensure the client's promotional advertising delivers the best
possible value for money and professionally designed brochures,
newsletters, advertisements, and other informational pieces.


Market research, customer surveys and focus groups

Customer research is vital to ensuring the client is
communicating the correct information to the right customers.
Campbell & Company conducts customer surveys, interviews and
focus groups and organizes other kinds of market intelligence
research designed to help clients determine what opportunities
are available.


Presentation skills and media interview training

AGMs, investor briefings, speeches, sales presentations,
television interviews and employee gatherings present the
opportunity for senior management to convey key messages --
not only about their company and its products but also about
their ability to manage. Television interview practice and
feedback on presentation styles provide executives with the
assurance they are communicating with maximum effectiveness
to key audiences.


Product launches

Literally thousands of new products are launched into the
marketplace on a weekly basis. To ensure these products succeed,
every possible promotional avenue must be utilized as potential
tools for building awareness and sales. Personal sales calls,
direct mail, brochures, and advertising can be leveraged by a
sophisticated program of news releases and media relations aimed
at specific industry markets and the trade journals, magazines
and shows read by the targeted industry professionals. New
product reviews by the media have the ability to inform hundreds
or thousands of potential customers all at once and should be
strategically timed to assist the sales force as they are seeking
to make crucial early sales.


Issues management

Every association, company or project encounters turbulence --
problems and issues with customer, employee or stakeholder
satisfaction that must be addressed if the organization is to
operate at maximum effectiveness. These situations are often
complex, dealing with short-term and long-term issues; they
need to be managed from a long range perspective to ensure the
company's reputation is well maintained during ongoing daily
activities.


Trade shows and conferences

Trade shows and conferences provide excellent opportunities
for the media to report on new industry developments, due to
the leading-edge status of the exhibitors and world-class
speakers who attend. To ensure the continued growth of the
trade show or conference, we recommend the strategic planners
develop a communications plan designed to deliver maximum
coverage for the event from the trade media, daily newspapers
and television stations. It is vital annual and biannual show
managers work closely with trade media and the daily press in
order to build awareness and professional visitor loyalty for
subsequent events.



Corporate Personnel

Steve Campbell, APR
President


Steve Campbell brings more than 20 years diversified experience
in communications, media and public relations and advertising to
his client work. He began his career in public and media
relations during a seven-year stint at the University of British
Columbia, and then worked in the media as a copy editor for the
Province newspaper, and as Vancouver correspondent for the
United Press International news wire service for a number of
years.

Moving into consultancy work in 1987, Steve became account
manager for Dome Advertising Ltd. and its public affairs arm,
Corporate Strategies Group Inc. There, he served a variety of
government and large corporate advertising and public affairs
accounts, including Westcoast Energy, Whistler Mountain, the
Whistler Resort Association, the British Columbia Ministry of
Tourism, Recreation and Culture, Sport B.C., the Biomedical
Research Centre at UBC, the Kaiser Substance Abuse Foundation
and the Grocery Products Manufacturers' Association of Canada.

In 1992, Steve joined Contemporary Communications Ltd., a
Vancouver-based full-service public relations firm, as senior
account director. While there, he spent three years serving such
clients as CIBC, Wood Gundy, Molson Breweries, GardenWorks,
Motorola Mobile Data Division and Nalleys Canada, before
founding his own public relations firm in 1995. Over the years,
Steve has consulted with senior management of many public and
private companies in the local, regional and international
spheres.

Currently, Steve is a member of the organizing committees for
the Vancouver Enterprise Forum and the Fraser Valley Technology
Network and on the UBC Sports Hall of Fame's selection
committee. He is also an active member of the B.C. Technology
Industries Association and the Canadian Public Relations Society
(CPRS). He is a professionally accredited (APR) member of CPRS.
A native of Richmond, Steve obtained both a bachelor's and a
master's degree from the University of British Columbia.


Jane Keyes -- Account Manager

Jane Keyes brings ten years' professional experience to her
work as a writer/editor, designer, desktop publisher and
production and event coordinator. Her career began with
Cossette Communication-Marketing in Toronto, and was followed
by a two-year stint as communications coordinator for
The Banff Centre for the Arts in Alberta. Since relocating to
Vancouver in 1989, Jane has worked in communications for a
variety of companies and associations, including the Certified
Management Accountants Society of British Columbia, Sandwell
Inc.,
and forest industry consultants Widman Associates Inc.

She provides writing, editorial and typesetting services for
clients in the preparation of newsletters, advertising, brochures
and information pieces, and account coordination services with
respect to meetings, trade shows and conferences. Jane graduated
from the University of Guelph with a bachelor of arts in English
and Fine Arts.


Associate suppliers

Campbell & Company retains close ties with associate suppliers
and consultants who are available to provide service to its
clients in a variety of sub-specialties, including all types of
writing, media interview training, photography, video and
presentation productions, media relations, graphic design and
printing.


Current or Recent Clients:


Advanced Technology and Software
American Softworks Corp.
British Columbia Technology Industries Association
Digital Accelerator Corporation
Digital Pioneer Technologies
Epic Data
General Motors
Glenayre Electronics
International Library Systems
Ledalite Architectural Products Inc.
Lighting Analysts Inc.
LUNA Technologies
Mercury Scheduling
Motorola Mobile Data Division
Municipal Software
Pachena Industries
SCS Solars Computing Systems
Stargate ASP
Telefficiency Corporation
User Friendly Media Inc.
Xantrex Technology Inc.
Yaletown Technology Group

Biotechnology and Medical
Burcon NutraScience Corporation
International Bio-Recovery Corp.
Lasik Vision Canada
Biocoll Medical Corporation
Farabloc Development Corporation
Murex Aqua Foods
Syndel International Inc.
Pacific Northwest Biotechnology Exposition

Manufacturing
Ledalite Architectural Products Inc.
Lighttools
New West Gypsum Recycling
Race Face Components
Rocky Mountain Bicycles
VSM Medtech
Xantrex Technology Inc.



Forestry and Mining
Gulf International Minerals Ltd.
International Wood Markets Research Inc.
R.E. Taylor and Associates Ltd.
Widman Associates Inc.

Consumer Products
Surrey Place Shopping Centre
The Fort Wine Company
GardenWorks garden supply centres
Hockey Plus Skating Schools
Nalley's Canada
Priority Management Systems

Financial Services
Investors Group (Surrey)
CIBC
Montreal Trust
Wood Gundy at Park Place

Trade shows and Conferences
Airshow Canada international aerospace tradeshow
Globe international environment conference
The Pacific Northwest Biotechnology Exposition
Softworld conference
Pacific Rim Wood Products Marketing conference
North American Wood Products Markets outlook conference

Tourism, Sports and Entertainment
Forever Plaid
Gastown Grand Prix cycling race
STOMP
Unforgettable: The Music of Nat King Cole
Vancouver Canadians Baseball Club

Industry associations and societies
Bicycle Trade Association of Canada
Canadian Franchise Association
Vancouver Enterprise Forum
B.C. Technology Industries Association
B.C. Biotechnology Alliance
The Canadian Acupuncturists and TCM Alliance of B.C.
Kids Help Foundation -- B.C. Chapter (pro bono)
Fraser Valley Technology Network (pro bono)
UBC Sports Hall of Fame (pro bono)

Company Details

Year Established: 1995

Number of Employees: 2

Company Information

Steven Campbell
Title: President
Area of Responsibility: Management Executive
Telephone: (604) 888-5267
Fax: (604) 888-5269
Email: Click Here

Services

Corporate Communications And Public Relations