Company Overview

Campbell & Company Strategies Inc. is a full-service communications firm providing public and private companies, associations and individuals with strategic communications, marketing and public relations services.

Campbell & Company Strategies Inc. helps its clients market products and ideas through local, regional and international media coverage; raise corporate profiles in key financial markets; develop awareness and interest among customers, employees and investors; and manage controversial public issues.

The company provides expertise in the following areas:

media and public relations

event management and media promotion

corporate communications to key industry audiences

product launches

news releases, media backgrounders and media information kits

writing and editorial services

financial and investor communications

advertising and media placement

print production, design and typesetting of brochures, newsletters and other printed materials

competitive research, market intelligence, customer surveys and focus groups

presentation skills and media interview training

trade show and conference media relations and promotion

issues research and management

crisis communications

marketing and promotional communications.

Tel.: (604) 888-5267 Fax: (604) 888-5269 E-mail: scampbell@campbellpr. bc. ca

Media and public relations

The marketing of products, services and ideas can be greatly enhanced by timely coverage in the appropriate media of print, radio, television and the Internet. Used strategically, media coverage can help leverage the dollars committed to a promotional advertising campaign, or provide support to sales representatives when they enter new markets. The opportunities to obtain coverage are numerous, encompassing coverage in trade magazines and industry journals, daily and weekly newspapers, radio and television news programs and talk shows, and Web sites and discussion groups on new communications channels such as the Internet. It is vital that all media coverage be organized to reach the client's business objectives.

Corporate communications

In today's fast-paced business world, it is not enough to ensure products and services receive market attention. It is important that the corporate perspective be communicated strategically to ensure the company is positioned as an industry leader. Communications programs available in this area include speech writing and development, community relations programs, corporate donations, customer relations, investor communications, and image advertising designed to develop a position of strength and leadership within the company's target markets. Our personnel have also had experience assisting corporations in changing their logo and company name and in the strategic communications aspects of the launch of new companies and public services.

Event management and media promotion

Corporate events present an opportunity to communicate with important groups and key audiences; they advance company interests in a public setting. In the past, our company personnel have provided counsel and handled all details involved in organizing media and investor relations tours, company receptions, open houses, AGMs and other corporate gatherings. We have also worked closely with our clients to ensure that events they organize or sponsor are well covered by the media.

Writing and editorial services

Campbell & Company delivers clear, concise and informative writing for client brochures, newsletters, speeches, trade magazine articles and investor notices. The company provides assistance to clients at every level -- from the start of research and the early drafts to simply polishing the client's final versions; these are all designed to ensure client-written communications are professionally produced and represent the company well in the marketplace.

Financial and investor communications

Information is power. In today's era of expanding information needs, financial analysts and investors require factual, jargon-free information and analysis that will place the company and its products in context. We bring our business knowledge, extensive writing skills and client experience to the table to produce newsletters, investor bulletins, financial news releases and analytical reports that provide the information and, more importantly, the financial context in which investors make informed investment decisions.

Advertising, print production, design and typesetting

Advertising, printed brochures, newsletters, business cards, folders, letterheads and other materials represent the company's products and services in situations in which the company's employees are not present. We work within the corporate budget to ensure the client's promotional advertising delivers the best possible value for money and professionally designed brochures, newsletters, advertisements, and other informational pieces.

Market research, customer surveys and focus groups

Customer research is vital to ensuring the client is communicating the correct information to the right customers. Campbell & Company conducts customer surveys, interviews and focus groups and organizes other kinds of market intelligence research designed to help clients determine what opportunities are available.

Presentation skills and media interview training

AGMs, investor briefings, speeches, sales presentations, television interviews and employee gatherings present the opportunity for senior management to convey key messages -- not only about their company and its products but also about their ability to manage. Television interview practice and feedback on presentation styles provide executives with the assurance they are communicating with maximum effectiveness to key audiences.

Product launches

Literally thousands of new products are launched into the marketplace on a weekly basis. To ensure these products succeed, every possible promotional avenue must be utilized as potential tools for building awareness and sales. Personal sales calls, direct mail, brochures, and advertising can be leveraged by a sophisticated program of news releases and media relations aimed at specific industry markets and the trade journals, magazines and shows read by the targeted industry professionals. New product reviews by the media have the ability to inform hundreds or thousands of potential customers all at once and should be strategically timed to assist the sales force as they are seeking to make crucial early sales.

Issues management

Every association, company or project encounters turbulence -- problems and issues with customer, employee or stakeholder satisfaction that must be addressed if the organization is to operate at maximum effectiveness. These situations are often complex, dealing with short-term and long-term issues; they need to be managed from a long range perspective to ensure the company's reputation is well maintained during ongoing daily activities.

Trade shows and conferences

Trade shows and conferences provide excellent opportunities for the media to report on new industry developments, due to the leading-edge status of the exhibitors and world-class speakers who attend. To ensure the continued growth of the trade show or conference, we recommend the strategic planners develop a communications plan designed to deliver maximum coverage for the event from the trade media, daily newspapers and television stations. It is vital annual and biannual show managers work closely with trade media and the daily press in order to build awareness and professional visitor loyalty for subsequent events.

Corporate Personnel

Steve Campbell, APR President

Steve Campbell brings more than 20 years diversified experience in communications, media and public relations and advertising to his client work. He began his career in public and media relations during a seven-year stint at the University of British Columbia, and then worked in the media as a copy editor for the Province newspaper, and as Vancouver correspondent for the United Press International news wire service for a number of years.

Moving into consultancy work in 1987, Steve became account manager for Dome Advertising Ltd. and its public affairs arm, Corporate Strategies Group Inc. There, he served a variety of government and large corporate advertising and public affairs accounts, including Westcoast Energy, Whistler Mountain, the Whistler Resort Association, the British Columbia Ministry of Tourism, Recreation and Culture, Sport B. C., the Biomedical Research Centre at UBC, the Kaiser Substance Abuse Foundation and the Grocery Products Manufacturers' Association of Canada.

In 1992, Steve joined Contemporary Communications Ltd., a Vancouver-based full-service public relations firm, as senior account director. While there, he spent three years serving such clients as CIBC, Wood Gundy, Molson Breweries, GardenWorks, Motorola Mobile Data Division and Nalleys Canada, before founding his own public relations firm in 1995. Over the years, Steve has consulted with senior management of many public and private companies in the local, regional and international spheres.

Currently, Steve is a member of the organizing committees for the Vancouver Enterprise Forum and the Fraser Valley Technology Network and on the UBC Sports Hall of Fame's selection committee. He is also an active member of the B. C. Technology Industries Association and the Canadian Public Relations Society (CPRS). He is a professionally accredited (APR) member of CPRS. A native of Richmond, Steve obtained both a bachelor's and a master's degree from the University of British Columbia.

Jane Keyes -- Account Manager

Jane Keyes brings ten years' professional experience to her work as a writer/editor, designer, desktop publisher and production and event coordinator. Her career began with Cossette Communication-Marketing in Toronto, and was followed by a two-year stint as communications coordinator for The Banff Centre for the Arts in Alberta. Since relocating to Vancouver in 1989, Jane has worked in communications for a variety of companies and associations, including the Certified Management Accountants Society of British Columbia, Sandwell Inc., and forest industry consultants Widman Associates Inc.

She provides writing, editorial and typesetting services for clients in the preparation of newsletters, advertising, brochures and information pieces, and account coordination services with respect to meetings, trade shows and conferences. Jane graduated from the University of Guelph with a bachelor of arts in English and Fine Arts.

Associate suppliers

Campbell & Company retains close ties with associate suppliers and consultants who are available to provide service to its clients in a variety of sub-specialties, including all types of writing, media interview training, photography, video and presentation productions, media relations, graphic design and printing.

Current or Recent Clients:

Advanced Technology and Software American Softworks Corp. British Columbia Technology Industries Association Digital Accelerator Corporation Digital Pioneer Technologies Epic Data General Motors Glenayre Electronics International Library Systems Ledalite Architectural Products Inc. Lighting Analysts Inc. LUNA Technologies Mercury Scheduling Motorola Mobile Data Division Municipal Software Pachena Industries SCS Solars Computing Systems Stargate ASP Telefficiency Corporation User Friendly Media Inc. Xantrex Technology Inc. Yaletown Technology Group

Biotechnology and Medical Burcon NutraScience Corporation International Bio-Recovery Corp. Lasik Vision Canada Biocoll Medical Corporation Farabloc Development Corporation Murex Aqua Foods Syndel International Inc. Pacific Northwest Biotechnology Exposition

Manufacturing Ledalite Architectural Products Inc. Lighttools New West Gypsum Recycling Race Face Components Rocky Mountain Bicycles VSM Medtech Xantrex Technology Inc.

Forestry and Mining Gulf International Minerals Ltd. International Wood Markets Research Inc. R. E. Taylor and Associates Ltd. Widman Associates Inc.

Consumer Products Surrey Place Shopping Centre The Fort Wine Company GardenWorks garden supply centres Hockey Plus Skating Schools Nalley's Canada Priority Management Systems

Financial Services Investors Group (Surrey) CIBC Montreal Trust Wood Gundy at Park Place

Trade shows and Conferences Airshow Canada international aerospace tradeshow Globe international environment conference The Pacific Northwest Biotechnology Exposition Softworld conference Pacific Rim Wood Products Marketing conference North American Wood Products Markets outlook conference

Tourism, Sports and Entertainment Forever Plaid Gastown Grand Prix cycling race STOMP Unforgettable: The Music of Nat King Cole Vancouver Canadians Baseball Club

Industry associations and societies Bicycle Trade Association of Canada Canadian Franchise Association Vancouver Enterprise Forum B. C. Technology Industries Association B. C. Biotechnology Alliance The Canadian Acupuncturists and TCM Alliance of B. C. Kids Help Foundation -- B. C. Chapter (pro bono) Fraser Valley Technology Network (pro bono) UBC Sports Hall of Fame (pro bono)

Company Information

Additional Details

Legal Name: Campbell & Company Strategies Inc.

Number of Employees: 2

Contacts

Services

• Corporate Communications And Public Relations

NAICS Categories

• 541820 Public Relations Services
• 541840 Media Representatives

Additional Information