ASH Technology Marketing
ASH Technolgy Marketing provides comprehensive,
integrated strategic marketing and promotional services
exclusively to high technology companies. ASH Technology
Marketing's high-tech specialization makes for short learning
curves and an exceptional knowledge of the high-tech sector. The
ASH Technology Marketing team has earned a reputation as
'marketing-wizards', helping many of Canada's leading high-tech
companies -- large and small -- to achieve extraordinary
marketing results. Services include executive mentoring,
strategic market analysis & planning, market research,
competitive positioning, corporate image and profile development,
branding, hi-tech product/service merchandising, packaging,
launch & promotion, media and public relations, investor
relations, recruiting communications, full-service advertising,
strategic internet marketing and promotion, exhibits, special
marketing programs and events. ASH Technology Marketing's
multi-disciplinary team of more than 50 talented senior
professionals operates as a synergistic virtual corporation, and
as an extension of each custormer's in-house marketing team.
Established in Kanata in 1990, ASH Technology Marketing is a
division of Phippard and Associates, a strategic services company
federally incorporated in 1983.
Sector(s) : components, hardware, instrumentation,
microelectronics, multimedia, software, telecommunication.
Secteur(s) : composant, instrumentation, logiciel,
microlectronique, multimdia, ordinateur, tlcommunication.
Company Details
Year Established:
1983
Number of Employees:
50
Company Information
Gary Phippard
Title:
President
Area of Responsibility:
Management Executive
Telephone:
(613) 591-3800
Fax:
(613) 591-1256
Email:
Click Here
Karan Williams
Title:
Vice President
Area of Responsibility:
Manufacturing/Production/Operations
Telephone:
(613) 591-3800
Fax:
(613) 591-1256
Email:
Click Here
Lynda Struthers
Title:
Operations Co-ordinator
Area of Responsibility:
Manufacturing/Production/Operations
Telephone:
(613) 591-3800
Fax:
(613) 591-1256
Email:
Click Here
Services
Strategic Marketing Consulting
Integrated Marketing Communications And Promotion
Marketing communications strategy development
Corporate & product positioning/re-positioning
Corporate product & event/activity identities
Product/service/company launch & merchandising
Product/service/company collaterals & promotional events
Product packaging design & production
Promotional materials development & production
Internet website development
Media, public, investor, industry & government relations
Advertising artwork design & production
Advertising media analysis & buying
Trade show participation management
Promotional exhibit design & production
Strategic advertising specialities sourcing
Recruiting communications (print/radio/TV/internet & events)
Tactical media relations for recruiting & HR objectives
Recruiting website optimization
Recruiting events planning & management
Advertising Agency
ASH provides all the services of a traditional full-service ad
agency, from analysis, strategy development and campaign planning
through ad artwork design and production and TV/radio ad
production, through media analysis and media buying.
However, ASH Technology Marketing's normal approach is to treat
advertising as but one group of tools in the broader context of
integrated, multi-track strategic marketing communications. Hence
ASH Technology Marketing also provides all the services of a
traditional full-service P/R firm, including multi-mode tactical
media relations, investor relations, public relations, industry
and government relations. For more information please refer to
the service description: 'Integrated Marketing Communications'.
ASH Technology Marketing is also, first and foremost, a reputable
and impartial stratgic marketing consultancy. All marketing
communications activities are executed within a framework of
absolute professional integrity as trustworthy advisors to senior
client management. For more information please refer to the
service description: 'Strategic Marketing Consulting'.
Outsourced Marketing Department
Outsourcing is gaining popularity for many strategic and
administrative functions as companies strive to focus on their
own skills and business niche.
ASH Technology Marketing has a unique capacity to deliver a
complete marketing department to high-tech companies,
subsidiaries or branch offices, on a zero-overhead, fully
outsourced basis. ASH Technology Marketing will determine the
client's needs and craft marketing strategies in synergy with
senior client management. A specially selected subset of ASH
Technology Marketing's team is then configured as the client's
'marketing department' on an outsourced basis. These are in
effect part-time members of the client's extended team. They can
provide all marketing and marketing communications functions of a
large in-house marketing department at a fraction of the cost and
without the recruiting and ramp-up burden. In particular, ASH
Technology Marketing frequently provides this comprehensive
service to Canadian subsidiaries of foreign technology companies,
especially Silicon Valley and other U.S. firms establishing or
expanding sales or R&D operations in the Ottawa region in Canada.
However, this service is also provided to smaller high-tech
company 'start-ups' to enable them to defer or delay the
distraction and cost of establishing a comprehensive in-house
marketing function during their start-up phase. For more
information please refer to the services: 'Strategic Marketing
Consulting' and 'Integrated Marketing Communications' in this
listing, or visit the relevant ASH Technology Marketing website
section as noted below.